Digital and Social Media Specialist

ICF•Washington, DC

1d•$67,063 - $114,008•Hybrid

About The Position

ICF is seeking a Digital and Social Media Specialist to support a marketing and communications campaign through the development, execution, management, and evaluation of digital and social media strategies. The successful candidate will help advance campaign goals by creating compelling digital content, implementing social media marketing tactics, increasing audience engagement, driving website traffic, and supporting outreach to target populations. This role requires a communications professional with strong writing, editing, digital content development, social media listening, engagement tool, and social media management experience. The Digital and Social Media Specialist will support campaign strategy, messaging, content planning, audience engagement, digital outreach, performance tracking, and reporting. The ideal candidate understands platform-specific best practices, content formats, social media algorithms, audience behavior, social media listening and engagement tools, and how to use data to improve campaign effectiveness.

Requirements

Bachelor’s degree in marketing, communications, digital media, journalism, public relations, or a related field or equivalent experience.
4+ years of relevant professional experience to include experience creating, editing, publishing, and managing digital and social media content for marketing, communications, digital outreach, or public-facing campaigns.
U.S. Citizenship required by the Federal government for this position.

Nice To Haves

Experience supporting federal, state, local, nonprofit, public health, energy, environment, education, or other mission-driven marketing and communications campaigns.
Experience designing, building, or developing content for campaign microsites.
Experience translating technical or complex subject matter into clear, engaging digital content.
Experience working in a client-facing consulting environment.
Familiarity with paid, organic, and integrated digital media strategies.
Experience applying accessibility, plain language, and inclusive communications best practices.
Familiarity with Washington, DC-area stakeholders, organizations, media markets, or public-sector audiences.
Familiarity with workforce development and recruitment marketing programs.

Responsibilities

Support the planning and implementation of marketing and communications campaign activities across digital and social media channels.
Develop, manage, and optimize high-profile social media content aligned with campaign goals, messaging, audiences, and brand requirements.
Implement social media marketing strategies to increase engagement, expand reach, and drive traffic to campaign websites, microsites, and digital properties.
Support the development of campaign communication strategies, messaging frameworks, digital outreach plans, content strategies, and editorial calendars.
Create, edit, publish, and optimize digital and social media content tailored to platform-specific audiences, formats, algorithms, and best practices.
Use social media listening, engagement, and analytics tools to monitor campaign conversations, audience sentiment, engagement trends, emerging issues, and performance data.
Conduct research on target industries, audiences, and market development strategies to ensure campaign outreach reaches priority populations.
Prepare campaign performance summaries, metrics updates, insights, and recommendations in collaboration with communications, creative, technical, analytics, and client-facing teams.