Social Media and Digital Specialist

Nelson University • Waxahachie, TX

1d • Onsite

About The Position

Nelson University is seeking a Social Media and Digital Specialist to execute the university’s day-to-day social media presence. This role involves creating and publishing content across various platforms, including copywriting, photography, video, and basic graphic design. The specialist will support the VP of Marketing and Public Relations by assisting with digital marketing initiatives and tracking performance. This is a hands-on position focused on content development, audience engagement, and performance reporting.

Requirements

• A strong commitment to the Christian faith and the mission and core values of Nelson University.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field
• Understanding of content strategy, branding, and audience segmentation
• 1 - 2 years of professional experience in marketing or digital communications
• Demonstrated hands-on experience managing social media channels for an organization or brand
• Strong writing and editing skills with attention to voice, tone, and accuracy
• Experience with content creation tools such as Canva and/or Adobe Creative Suite
• Experience working with social media management and publishing platforms
• Ability to manage multiple projects, priorities, and deadlines in a collaborative environment
• Strong communication skills and comfort engaging with diverse audiences

Nice To Haves

• 3+ years of professional experience in marketing or digital communications
• Experience creating digital content, including graphics, photography, and/or video
• Experience working with content calendars and campaign planning
• Familiarity with project management tools such as Asana
• Experience managing or supporting interns, student workers, or ambassadors
• Familiarity with higher education, nonprofit, or mission-driven organizations
• Experience collaborating with cross-functional teams (e.g., marketing, admissions, IT)

Responsibilities

• Execute the university’s official social media presence across platforms including but not limited to Facebook, Instagram, YouTube, X (Twitter), and LinkedIn.
• Curate content and create original posts, including copywriting, photography, graphics, and video, to support university initiatives and campaigns.
• Monitor social media channels daily and respond to questions and comments in a timely, brand-appropriate manner.
• Manage and maintain university-affiliated social media accounts, ensuring brand standards, voice, and visual identity are consistent across channels.
• Collaborate with internal departments to support social media needs and ensure messaging is accurate, timely, and on brand.
• Support the VP of Marketing and Public Relations in executing marketing and advertising strategies.
• Assist VP in maintaining relationships with current advertising partners and college listing sites, while researching potential new digital advertising opportunities.
• Stay informed on market trends and emerging opportunities in digital advertising and social media.
• Establish and track key performance indicators for social media performance.
• Analyze performance across social and advertising channels and prepare reports to support data-informed decisions.
• Assist leadership in evaluating channel effectiveness and budget allocation based on performance insights.
• Collaborate with department leaders and directors to ensure social media efforts align with institutional priorities.
• Recruit, train, and manage a student social ambassador team and student worker to support content creation and campus engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level