Social Media & Digital Content Manager (Contract)

New Perspective • Minnetonka, MN

19h • Onsite

About The Position

The Social Media & Digital Content Manager is responsible for developing and implementing our paid and non-paid social media and online content strategies to increase our website traffic and improve our sales and employee recruitment efforts. Generally, daily activities include analyzing social media campaign metrics and trends and maximizing our efforts through creating, curating and managing all published content (images, video and written). The Social Media & Digital Content Manager monitors, listens and responds to users in a “Social” way while cultivating prospective resident and team member leads. They must stay at the leading edge of industry trends, so they can create campaign strategies that generate inbound leads, gains followers, and creates a positive image for the company. To be successful, the Social Media & Digital Content Manager will frequently evaluate the success of their efforts and tweak their strategy as needed.

Requirements

• Bachelor’s degree in marketing, advertising or journalism
• 3+ years of experience managing corporate social media
• Excellent knowledge of Facebook, Twitter, LinkedIn, YouTube, SnapChat, Pinterest, Instagram and other social media sites as a business tool
• Ability to convey ideas in a clear, precise way that is interesting and motivating
• General knowledge of design to create visually appealing posts
• Solid understanding and experience in evaluating SEO and web traffic metrics
• Familiarity with web design and publishing
• Ability to manage multiple priorities
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills
• Demonstrated compatibility with the New Perspective Senior Living mission and operating philosophies
• Demonstrated ability to read, write, speak, and understand the English language

Responsibilities

• Develop, implement and manage the company’s social media strategy
• Monitor SEO and user engagement and suggest content optimization
• Track and analyze analytics to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Create and maintain company social media pages and profiles
• Assist with social media strategy for Talent Acquisition
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Work with designers to ensure content is informative and appealing
• Use social media marketing tools such as Buffer, Hoot Suite, etc.
• Stay up to date with the latest social media best practices and technologies
• Train local social media users on use of tools
• Moderate user-generated content and messages appropriately, based on company and community policies
• Collaborate with sales and human resource teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Assist with crisis management, bad reviews, and negative news communications
• Research opportunities for new social marketing platforms that reach our target audiences

Benefits

• A career with a purpose starts here!
• This is an exciting time to join New Perspective.
• We are a growing company serving over 2,000 seniors today with a goal of reaching 10,000 by 2025.
• Our growth is creating energy, excitement, and the opportunity to make a difference in the lives of others.
• We have a culture of servant leadership and collaboration that supports each team member’s personal and professional development.
• At New Perspective you’re not just an employee, you are a valued member of our team.
• New Perspective is an Equal Opportunity Employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level