Senior Manager, Customer Marketing

Fireworks

1d • $200,000 - $230,000

About The Position

Fireworks is hiring its first Senior Manager of Customer Marketing to market the company through its customers. The role will bring customers’ voices, results, and stories to prospective buyers, while helping customer teams gain visibility and recognition as advocates. Customers range from AI-native startups to large enterprises, and the role will create peer references and proof relevant to buyers across industries and company sizes.

This is a hands-on role with full ownership of strategy, program development, and execution. The Senior Manager will build customer advocacy, references, peer proof, customer stories, co-marketing, and expansion-support programs, collaborating with internal teams and outside agencies or freelancers as appropriate. As the programs demonstrate impact, the role will help shape the growth of the customer marketing function.

The position reports to the Head of Global Strategic Events and works closely with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product, and Strategic Events. It serves technical evaluators—including engineers and ML leads—as well as executive decision-makers such as CIOs, CTOs, and AI platform owners.

Requirements

• 7+ years of experience in B2B marketing, including 4+ years leading customer marketing, advocacy, or reference programs at a SaaS, cloud, data, or developer-tools company.
• Experience building a customer advocacy program from scratch that customers wanted to participate in.
• Experience running advocacy and reference programs for large, global enterprise customers with long sales cycles, multiple stakeholders, security reviews, and procurement processes.
• Credibility with senior executives and ability to recruit CIOs or CTOs as advocates and maintain those relationships.
• Experience obtaining customer story approvals at large companies through legal, PR, and brand review while retaining the story’s impact.
• Comfort working with technical buyers and translating technical interviews about topics such as latency and fine-tuning into accurate, readable stories.
• A track record of customer proof that helped sales teams win and expand enterprise deals, supported by measurable results.
• Ability to build strong partnerships with Sales, Product Marketing, and Customer Success, earn customer access, and protect customer relationships.
• Excellent writing and editing skills, with judgment about the appropriate format for a story.
• Ability to adapt plans and priorities in a fast-moving company.

Nice To Haves

• Experience in AI, ML infrastructure, data platforms, or cloud infrastructure.
• Experience building or running a developer community, champions, or MVP-style program.
• Experience launching and running a Customer Advisory Board with enterprise executives.
• Experience supplying customer references for analyst evaluations.
• Hands-on experience with advocacy and reference platforms such as Influitive, UserEvidence, SlapFive, or Champion, and CRM tools such as Salesforce or HubSpot.
• Video production or podcast experience.
• Experience hiring and managing a small team.

Responsibilities

• Set priorities and build customer marketing programs that turn satisfied customers into advocates for Fireworks.
• Create an advocacy program for engineers, ML practitioners, and executives; identify and develop champions through Sales, DevRel, and product usage signals.
• Give customer champions opportunities such as talks, posts, office hours, early access, product input, visibility, and invitations.
• Build a reliable, fairly rotated customer reference program for complex enterprise deals, matched by industry, company size, and use case.
• Recruit executive advocates who can discuss scale, security, reliability, and procurement.
• Arrange peer-to-peer opportunities for late-stage deals, including executive reference calls, site visits, and reference dinners.
• Provide customer references for analyst evaluations and establish a consistent review program on G2 and other peer review sites.
• Develop customer stories in customers’ own voices, including technical stories with metrics and business-outcome stories for executives.
• Organize customer stories by industry and use case and package them for the website, sales materials, account-based campaigns, launches, and analyst briefings.
• Spotlight customers and their teams across company channels, and co-market through joint announcements, co-branded content, and webinars.
• Nominate customers for awards and speaking opportunities, and help customer leaders build profiles as voices in AI.
• Equip customer champions to advocate internally with shareable results, recognition, and executive visibility.
• Bring customer voices into account expansion conversations with Sales and Customer Success.
• Connect customers through roundtables, user groups, and customer-led sessions.
• Feature customers at Fireworks, partner, and industry events, and host executive dinners where customers can speak to prospects.
• Work cross-functionally with internal partners and outside agencies or freelancers as appropriate.

Benefits

• Opportunity to work on challenges at the forefront of AI infrastructure.
• Work with bleeding-edge technology that affects how businesses and developers use AI globally.
• Ownership and direct impact in a fast-growing team.
• Collaboration with engineers and AI researchers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed