Senior Manager, Customer Marketing

CoderPad

16d•$150,000 - $180,000•Remote

About The Position

CoderPad is hiring its first customer marketer to own and execute the customer marketing plan, turning the installed customer base into a predictable source of expansion pipeline and customer advocacy. The role supports mid-market and enterprise customers, including self-serve customers ready to upgrade to Enterprise Plans and larger accounts with expansion potential. It combines strategy with hands-on program development, launch, and measurement, using scaled one-to-many programs and building one-to-few programs as the organization grows. The role partners with Expansion Sales, Customer Success, Product Marketing, Campaigns, Demand Gen, and Marketing Operations, and is required to work East Coast hours. It reports to the VP of Marketing. The position drives expansion pipeline through self-serve upgrade programs and enterprise cross-sell and upsell initiatives; supports customer adoption with lifecycle programs, feature campaigns, and customer segmentation; and establishes customer advocacy through case studies, references, referrals, reviews, events, and a Customer Advisory Board. It also adapts expansion and lifecycle programs for EMEA customers, representing about 15% of the role's effort. Success is measured primarily by pipeline sourced and influenced, tracked separately for self-serve upgrades and enterprise expansion. Shared adoption measures include program engagement and subsequent feature activation. Advocacy measures include published case studies, customer availability for speaking and thought leadership activities, and review volume and ratings. During the first 90 days, the hire will take over the upgrade pilot, define the 2027 customer marketing plan, and partner with Sales to drive near-term expansion pipeline.

Requirements

At least 6 years of experience in B2B SaaS marketing, including at least 3 years in customer, lifecycle, or expansion marketing.
Track record of owning an expansion pipeline or revenue number, rather than only engagement metrics.
Experience creating a customer marketing plan and executing it end to end, including hands-on work.
Experience partnering with Operations and Customer Success to build customer segments and scores.
Understanding of how product usage, CRM, and Customer Success data can be combined to target accounts at the right time.
Experience running advocacy programs, such as case studies, references, reviews, or advisory boards.
Credibility with Sales and Customer Success leaders and ability to translate their input into programs that launch.
Comfort defining metrics, working with Operations on attribution, and explaining program performance.
Strong writing skills and an understanding of what resonates with customers.
Ability to work East Coast hours.
Permanent and unrestricted right to work in the country of residence without current or future company sponsorship.

Responsibilities

Own and scale the self-serve-to-Enterprise upgrade marketing motion, optimizing the existing pilot into an always-on program.
Build one-to-many expansion programs for Enterprise customers with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.
Adapt major campaigns and launches for customer audiences in partnership with Campaigns.
Provide Expansion Sales with timing, messaging, and assets to act on program signals.
Localize expansion and lifecycle programs for EMEA customers by adapting messaging, timing, channels, and events.
Build lifecycle programs with Customer Success and Product Marketing, including onboarding and feature-adoption emails, customer webinars, and launch communications.
Turn new features into customer-facing campaigns that drive usage, in partnership with Product Marketing.
Design lifecycle journeys and build them in the marketing automation platform, partnering with Marketing Operations on complex builds and attribution.
Build customer segments and scores with Marketing Operations and Customer Success to determine which customers receive which programs and when.
Create and run a customer advocacy program that provides speakers for events, case studies, customer references, and referrals.
Produce customer case studies and stories.
Run a review program on G2 and similar sites.
Launch and run a Customer Advisory Board to bring customer insight into product, messaging, and strategy.
Plan customer-focused events and user groups.
Define and execute the customer marketing plan, measuring pipeline, adoption, and advocacy outcomes.
Take over the upgrade pilot and partner with Sales to drive near-term expansion pipeline during the first 90 days.

Benefits

Stock options with a 4-year vesting schedule.
Medical, dental, and vision insurance, with 90% covered for employees and dependents.
Flexible Spending Account (FSA).
401(k) with profit sharing.
Unlimited paid time off, with an expectation of taking three weeks annually, in addition to 20 company holidays.
Remote-friendly environment with a monthly work-from-home stipend.
Parental leave: 16 weeks for primary caregivers and 12 weeks for secondary caregivers.
Short- and long-term disability and life insurance coverage.
Choice of laptop computer.
Internal mobility and growth opportunities.
Meaningful work with high impact for a well-loved product.
Competitive, market-rate salaries.