(USA) Senior Manager, Creative Strategy

Walmart•Los Angeles, CA

About The Position

The Senior Manager, Creative Strategy develops brand strategy for Walmart’s portfolio of Private Brands, helping define and evolve strategic foundations that differentiate the brands and connect them with customers. The role partners with Brand Management, Merchandising, Customer Insights, Marketing, and Creative teams to build brand equity, strengthen customer preference, and drive business growth across the portfolio. Walmart Creative is Walmart’s in-house creative agency. It develops ideas and design systems that support business objectives and keep the brand relevant in culture, focusing on customer experiences across channels, categories, brands, and campaigns. The team uses customer insights and human truths to develop integrated creative solutions across advertising, brand acts, and customer experiences. The position covers Private Brands across fashion, home, toys, and other packaged goods. It includes category, consumer, culture, and portfolio discovery; development of brand positioning frameworks, messaging hierarchies, audience definitions, and creative territories; collaboration with Creative teams from strategy through identity development and execution; partnership on research and testing plans; and creation of strategic narratives and presentations for stakeholders.

Requirements

At least 7 years of experience in Brand Strategy, developing strategic foundations that inform brand development within an agency, brand, or in-house creative organization.
Demonstrated ability to connect customer insights, cultural trends, competitive dynamics, and business objectives into actionable strategic recommendations.
Research and analysis skills, including synthesizing multiple quantitative and qualitative inputs into clear, compelling narratives.
Experience partnering closely with Creative teams from brief through execution, with an understanding of how strategy supports creative excellence.
Strong storytelling, presentation, and deck-building skills, including the ability to simplify complex topics and influence stakeholders.
Experience working across multiple brands, categories, and projects simultaneously while maintaining strategic rigor and attention to detail.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or a related field and 3 years of experience in editorial content management or a related field; or 5 years of experience in editorial content management or a related field.

Nice To Haves

Experience in digital content management, editorial, retail management, or supervising associates.
Experience working for or with creative agencies.

Responsibilities

Develop brand strategy for Private Brands across fashion, home, toys, and other packaged goods.
Conduct foundational discovery into categories, consumers, culture, and the company portfolio to identify insights and inform distinct brand positioning.
Develop brand strategy deliverables, including positioning frameworks, messaging hierarchies, audience definitions, and creative territories.
Partner with Creative teams throughout the creative process, from strategy through visual and verbal identity development and execution.
Partner with Consumer Insights on research and testing plans, and synthesize findings from qualitative and quantitative research.
Build strategic narratives and presentations that educate, influence, and inspire action across stakeholders.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase plan, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
Walmart-paid education benefit program, Live Better U, for eligible full-time and part-time associates; tuition, books, and fees are covered for eligible programs.