(USA) Senior Manager, Creative Strategy

Walmart•Los Angeles, CA

3d•$108,000 - $216,000

About The Position

The Senior Manager, Creative Strategy specializes in developing brand strategy for Walmart’s portfolio of Private Brands. The role helps define and evolve strategic foundations that distinguish the brands and connect meaningfully with customers. In collaboration with Brand Management, Merchandising, Customer Insights, and Marketing, the position develops strategies to build brand equity, strengthen customer preference, and drive business growth across the Private Brand portfolio. Walmart Creative is Walmart’s in-house creative agency. It develops ideas and design systems that support business objectives and keep the brand relevant in culture, using customer insights and human truths to create integrated solutions across channels, categories, brands, and campaigns. The role develops strategy for Private Brands across categories such as fashion, home, toys, and packaged goods. It conducts discovery into categories, consumers, culture, and the company portfolio; creates positioning frameworks, messaging hierarchies, audience definitions, and creative territories; and partners with Creative teams from strategy through identity development and execution. It also works with Consumer Insights on research and testing and presents strategic narratives to stakeholders. The position offers an annual salary range of $108,000 to $216,000, with additional annual or quarterly performance bonuses and, for certain positions, stock. Walmart also describes health, financial, paid-time-off, education, and other benefits; eligibility and terms may depend on job classification and length of employment. The primary location listed is 5404 Jandy Pl, Los Angeles, California.

Requirements

At least 7 years of experience in Brand Strategy, developing strategic foundations that inform brand development within an agency, brand, or in-house creative organization.
Demonstrated ability to connect customer insights, cultural trends, competitive dynamics, and business objectives into actionable strategic recommendations.
Research and analysis skills, including synthesizing multiple quantitative and qualitative inputs into clear narratives.
Experience partnering closely with Creative teams from brief through execution and understanding how strategy supports creative excellence.
Strong storytelling, presentation, and deck-building skills, with the ability to simplify complex topics and influence stakeholders.
Experience managing multiple brands, categories, and projects simultaneously while maintaining strategic rigor and attention to detail.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or a related field and 3 years of experience in editorial content management or a related field, or 5 years of experience in editorial content management or a related field.

Nice To Haves

Experience in digital content management, editorial, retail management, or supervising associates.
Experience working for or with creative agencies.

Responsibilities

Develop brand strategy for Walmart Private Brands across fashion, home, toys, and other packaged goods.
Conduct foundational discovery into categories, consumers, culture, and the company portfolio to identify insights and inform distinct brand positioning.
Develop brand strategy deliverables, including positioning frameworks, messaging hierarchies, audience definitions, and creative territories.
Partner with Creative teams throughout the process, from strategy through visual and verbal identity development and execution.
Partner with Consumer Insights on research and testing plans and distill findings from qualitative and quantitative research.
Build strategic narratives and presentations that educate, influence, and inspire action among stakeholders.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase plan, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
Live Better U education benefit, including tuition, books, and fees for eligible programs.
PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
Stock may be included as additional compensation for certain positions.