(USA) Manager, Creative

Walmart•Los Angeles, CA

4d•$96,000 - $186,000•Onsite

About The Position

The Manager, Generative Art Director leads AI-assisted image production at Walmart Creative — turning product briefs into compelling stories through concept, prompt, and execution of high-fidelity, photorealistic visual campaigns, directing AI-generated imagery that bypasses the generic "AI aesthetic" in favor of believable, human-centered storytelling grounded in authentic lighting, composition, depth-of-field, and color. This is a dual-track role: you are both a working practitioner producing brand-right imagery daily and the internal expert defining how the studio's generative pipeline evolves. You report to the Executive Producer of Post Production and collaborate across creative, production, and post production.

Requirements

2–3 years of hands-on experience with Generative AI engines, pipeline architectures, and image generation tools in a professional production environment.
Proven background in art direction, graphic design, retouching, or compositing — with a portfolio of believable, artifact-free AI-generated imagery.
Deep knowledge of photography, lighting logic, lensing, and color grading applied to generative outputs.
Mastery-level Adobe Creative Suite proficiency, with expert-level Photoshop compositing.
Advanced experience in ComfyUI, Weavy, or equivalent node-based tools, including LoRA and ControlNet workflows.
Advanced LLM proficiency for prompt engineering, concept development, and VibeCoding-style automation scripting.
7+ years total in design or creative roles; agency and in-house brand experience preferred.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.

Nice To Haves

Content Management Systems
Managing interactive projects in an online creative or related digital field
Working for or with creative agencies
Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)

Responsibilities

Concept, prompt, and execute photorealistic AI-generated campaigns across product, lifestyle, social, digital, and e-commerce formats — art-directing generative outputs with the rigor of a live-action shoot.
Build and optimize node-based generative pipelines in ComfyUI, Weavy, and Figma — developing prompt strategies, LoRA frameworks, and reusable workflow components that scale across campaigns.
Perform high-level Photoshop compositing and retouching, blending AI outputs with real product photography and brand assets.
Coach and mentor designers on AI-assisted workflows, prompt engineering, and node architecture — building team capability across the studio.
Evaluate and introduce emerging GenAI tools, serving as the studio's primary subject matter expert.