(USA) Director, Creative Strategy

Walmart • Los Angeles, CA

23h • Onsite

About The Position

The Director, Creative Strategy is a senior strategic leader responsible for shaping brand and creative strategy across Walmart’s private brands and high-priority enterprise brand initiatives. The role takes undefined requests and identifies the underlying challenge, the contribution strategy should make, and the best approach to move the work forward. It applies a broad strategic toolkit, adapting the process and outputs to each challenge, and brings structure to complexity, clarity to teams, and sound judgment about when to lead work, guide others, or create frameworks that help teams succeed.

Walmart Creative is Walmart’s in-house creative agency. It develops ideas and design systems to drive business objectives and keep the brand relevant in culture, focusing on customer experience across channels, categories, brands, and campaigns. The team uses customer insights and human truths to build integrated creative solutions that grow the brand and business through advertising, brand acts, and customer experiences.

The Director leads creative strategy across the private-brand portfolio, including new and developing brands, and owns complex enterprise initiatives involving multiple brands, stakeholders, agencies, and customer experiences. The role provides strategic counsel to senior leaders, builds alignment across functions, and leads and develops strategists. The position is based at Walmart’s listed primary location in Los Angeles, California.

Requirements

• 10 or more years of experience in Creative and/or Brand Strategy at an advertising agency, brand, or in-house creative organization.
• Broad strategic range across brand positioning, architecture, customer experience, and campaign development.
• Strong problem-solving skills, including identifying underlying challenges, connecting disparate inputs, and creating a clear path forward.
• Experience guiding creative work from brief through development and production, with sound judgment about what strengthens the work.
• Executive-level communication, presentation, and facilitation skills, including the ability to simplify complexity, build alignment, and influence senior stakeholders.
• People leadership experience, including coaching and developing strategy talent.
• Fluency in qualitative and quantitative research, cultural trends, and campaign performance.
• Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or a related field and 7 years of experience leading creative teams, or 9 years of experience leading creative teams.

Nice To Haves

• Experience managing brand initiatives for product launches.
• Experience managing budgets, including budget forecasting and financial reporting.
• Experience managing cross-functional teams in a retail creative environment.
• Experience managing large-scale interactive campaigns in an online creative or related digital field.
• Experience managing vendor contracts and relationships.
• Experience working for or with creative agencies.

Responsibilities

• Lead creative strategy across Walmart’s portfolio of private brands, including new and developing brands.
• Own complex, high-priority enterprise brand initiatives spanning multiple brands, stakeholders, agencies, and customer experiences.
• Determine the appropriate role, scope, approach, process, and outputs for strategy on each project.
• Apply a broad strategic toolkit across brand, customer experience, communications, campaigns, and emerging business challenges.
• Provide executive-ready strategic counsel and recommendations to leaders across Marketing, Product, Merchandising, and other functions.
• Build trusted relationships with senior cross-functional partners, facilitate alignment, influence decisions, and maintain momentum across concurrent workstreams.
• Lead and develop strategists, strengthening their strategic judgment, storytelling, stakeholder leadership, and creative partnership.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit for eligible full-time and part-time associates, with tuition, books, and fees paid for eligible programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior