(USA) Director, Creative Strategy
About The Position
The Director, Creative Strategy is a senior strategic leader who shapes brand and creative strategy across Walmart’s private brands and high-priority enterprise brand initiatives. The role takes undefined requests and identifies the underlying challenge, determines how strategy can help, and establishes an effective approach. The director applies a broad strategic toolkit to varied challenges, adapting the process and deliverables to the work while bringing structure to complexity and clarity to teams. The role also requires judgment about when to lead, guide others, or build frameworks that enable teams to succeed. Walmart Creative is Walmart’s in-house creative agency. It develops ideas and design systems that support business objectives and cultural relevance, focusing on customer experience across channels, categories, brands, and campaigns. The team uses customer insights and human truths to create integrated solutions that grow the brand and business through advertising, brand acts, and customer experiences. The Director leads creative strategy for private brands, including new and developing brands, and owns complex enterprise initiatives involving multiple brands, stakeholders, agencies, and customer experiences. The role provides strategic counsel to senior leaders, builds cross-functional alignment, and leads and develops strategists. The primary location listed is 5404 Jandy Pl, Los Angeles, California.
Requirements
- At least 10 years of experience in Creative and/or Brand Strategy at an advertising agency, brand, or in-house creative organization.
- Broad strategic experience across brand positioning, architecture, customer experience, and campaign development.
- Strong problem-solving ability, including identifying underlying challenges, connecting disparate inputs, and creating a clear path forward.
- Experience guiding creative work from brief through development and production.
- Executive-level communication, presentation, and facilitation skills, including simplifying complexity, building alignment, and influencing senior stakeholders.
- People leadership experience, including coaching and developing strategy talent.
- Fluency in qualitative and quantitative research, cultural trends, and campaign performance.
- Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or a related field and 7 years of experience leading creative teams, or 9 years of experience leading creative teams.
Nice To Haves
- Experience managing brand initiatives for product launches.
- Experience managing budgets, including budget forecasting and financial reporting.
- Experience managing cross-functional teams in a retail creative environment.
- Experience managing large-scale interactive campaigns in an online creative or related digital field.
- Experience managing vendor contracts and relationships.
- Experience working for or with creative agencies.
Responsibilities
- Lead creative strategy across Walmart’s private-brand portfolio, including new and developing brands.
- Own complex, high-priority enterprise brand initiatives involving multiple brands, stakeholders, agencies, and customer experiences.
- Determine the appropriate role, scope, approach, process, and outputs for strategy on each project.
- Apply strategic methods across brand, customer experience, communications, campaigns, and emerging business challenges.
- Provide executive-ready strategic counsel and recommendations to leaders across Marketing, Product, Merchandising, and other functions.
- Build relationships with senior cross-functional partners, facilitate alignment, influence decisions, and maintain momentum across concurrent workstreams.
- Lead and develop strategists, strengthening their strategic judgment, storytelling, stakeholder leadership, and creative partnership.
- Guide creative work from brief through development and production, exercising judgment about what strengthens the work.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO usable for vacation, sick leave, holidays, or other purposes.
- Live Better U Walmart-paid education benefits, including tuition, books, and fees for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
