Senior Manager, Content Strategy & Copywriting

Western Union•Atlanta, GA

13d•$117,000 - $156,000•Hybrid

About The Position

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead its Content team and shape customers’ experience of the brand through written communications. The role oversees writers and editors who create and edit content across digital products and experiences, promotional emails, social posts, blogs, and service communications. It combines content strategy and editorial leadership with hands-on copywriting, which represents approximately 35% of the role. The Senior Manager develops and executes competitive content strategies, coaches and develops a team, and partners across functions to support customer experience, business priorities, and organic growth. The role requires balancing strategic initiatives with day-to-day execution in a fast-paced environment with high demand and competing priorities. The position aligns with Marketing’s efforts to grow new customers and the Content team’s mission to create concise, compelling, and consistent customer-facing content across channels. Candidates must be authorized to work full-time in the United States; visa sponsorship is unavailable. Candidates must be based in Atlanta, New York City, or Denver, or be willing to relocate to one of these locations. The role is hybrid, with an expectation to work from the office at least three days per week. Relocation assistance is not provided.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
8 or more years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
3 or more years of people leadership experience, including managing and developing content professionals.
Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
Experience developing multi-channel content strategies and content governance frameworks.
Ability to simplify complex information and create clear, compelling, customer-focused communications.
Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
Strong program management and organizational skills.
Authorization to work in the United States on a full-time basis; visa sponsorship is not available.
Based in Atlanta, New York City, or Denver, or willing to relocate to one of these locations.
Ability to work from the office at least three days per week.

Nice To Haves

Experience supporting digital products, customer experience, fintech, financial services, or technology organizations.
Experience leading SEO-driven content initiatives and organic growth programs.
Familiarity with AI-powered content creation, optimization, and editorial workflows.
Experience building or scaling content operations within a growing or evolving organization.
Experience developing editorial standards, style guides, and content governance processes.

Responsibilities

Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
Develop compelling, differentiated content to capture audiences.
Identify opportunities to improve content performance, consistency, and governance.
Partner across teams to align content efforts with organizational priorities.
Advocate for customer-focused communication and plain-language principles.
Contribute directly to high-volume content creation and editing, representing approximately 35% of the role.
Create, review, and optimize content for digital pages, landing pages, blogs, FAQs, promotional emails, service messaging, SMS, and product experiences.
Use technologies and AI to augment content production volume while maintaining messaging quality and brand reputation.
Ensure consistent voice, tone, and customer experience across touchpoints.
Serve as the content lead for key strategic initiatives and programs.
Manage competing stakeholder requests and help teams prioritize content work.
Establish and improve processes that drive efficiency, visibility, and scalability.
Communicate content recommendations and strategy to leadership and business partners.
Manage and develop content professionals.

Benefits

Short-term incentives and annual incentives aligned with individual and company performance.
Multiple health insurance options.
Accident insurance.
Life insurance.
Access to development platforms.
Medical insurance.
Dental insurance.
Vision insurance.
Paid time off.
Parental leave.
Global adoption assistance.
401(k) plan.