Senior Director, Content Strategy

Walmart • San Bruno, CA

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About The Position

Walmart is seeking a senior content design leader to guide how clear, useful, and compelling content is created across global customer, associate, and enterprise experiences. The role calls for deep expertise in content strategy and content design, including UX writing, information architecture, voice and tone, and end-to-end content planning, while evolving the discipline for the AI era.

The Senior Director will shape the design, governance, generation, and delivery of content and interactions across established and emerging experiences, including conversational, multimodal, and AI-powered interfaces. The position will strengthen the core content design discipline while helping define its future in an AI-powered environment.

Requirements

• Option 1: Bachelor's degree in media and content creation, design, communications, or a related area and 7 years of experience in content creation, knowledge management, UX content design, or a related area.
• Option 2: 9 years of experience in content creation, knowledge management, UX content design, or a related area.
• 4 years of supervisory experience.
• Significant experience leading content design or content strategy across multiple brands, markets, and digital experiences.
• Deep expertise in content design craft, including plain language, information architecture, interaction design, voice and tone, accessibility, and content systems.
• Experience building content standards, reusable patterns, and governance that scale globally while supporting local needs.
• Experience shaping conversational, AI-enabled, or adaptive experiences, with a strong point of view on how AI is changing content design and product experiences.
• Working knowledge of how instructions, context, trusted content sources, and model behavior influence generated experiences, and ability to partner effectively with technical teams.
• Experience using research, testing, and evaluation to improve content quality, accessibility, trust, and user outcomes.
• Strong people leadership and ability to influence senior leaders and cross-functional partners across a complex organization.
• Portfolio demonstrating strategic and systematic content thinking, including experience strategies and flows, content systems, conversational or AI-enabled work, AI use or guardrails, and team leadership or influence.

Nice To Haves

• Content creation, knowledge management, UX content design, or related experience.
• Content creation or design certification, such as the IDEOU Foundations in Design Thinking Certificate.
• Experience driving product development in a content design area.
• Master's degree in Media and Content Creation, Design, Communications, or a related area.
• Related industry experience, such as retail, supply chain, eCommerce, or healthcare.
• Background creating inclusive digital experiences, including knowledge of WCAG 2.2 AA, assistive technologies, and digital accessibility best practices.

Responsibilities

• Set the global vision and strategy for content design across Walmart brands, markets, and digital experiences, balancing consistency with local needs.
• Lead content design for conversational, agentic, and generative experiences, including how AI experiences communicate, express uncertainty, recover from errors, and keep people in control.
• Partner with Design, Product, and Engineering to shape content and interactions across text, voice, visual, and dynamically generated interfaces.
• Establish voice and tone standards, content systems, and governance that enable cohesive, accessible, and on-brand experiences.
• Define quality standards and evaluation practices for content and generated experiences, including clarity, usefulness, factual grounding, accessibility, and trust.
• Advance AI-enabled ways of working across research, exploration, prototyping, production, and evaluation while maintaining human judgment and craft.
• Build and lead a high-performing content design organization, develop talent, and partner across the enterprise to evolve the discipline.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior