Director, Content Strategy

Michael Baker International•Mobile, AL

22h•$134,786 - $187,525

About The Position

Michael Baker International is seeking a highly experienced and creative Director, Content Strategy to lead the development and execution of enterprise-wide content strategy. The role transforms complex business, technical, and industry information into compelling content that strengthens the company’s brand, showcases its expertise, advances thought leadership, and engages clients, employees, partners, and other key audiences. The Director collaborates with Marketing, Communications, executive leadership, business leaders, and subject matter experts to develop an integrated content strategy and maintain a consistent, compelling brand voice across channels. The position also leads and develops internal content resources and manages external writers, agencies, and partners as appropriate. Michael Baker International is an engineering and consulting services provider headquartered in Pittsburgh, with over 100 offices nationwide. The company serves clients across infrastructure, environmental, construction, and program management work.

Requirements

Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.
10 or more years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.
Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.
Exceptional writing, editing, storytelling, and editorial skills.
Ability to translate complex subject matter into compelling, accessible content for a variety of audiences.
Strong experience developing executive communications and thought leadership content.
Experience managing editorial calendars and multiple content initiatives simultaneously.
Strong collaboration, relationship-building, and stakeholder-management skills.
Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency.

Nice To Haves

Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services.
Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications.
Experience with SEO, analytics, content management systems, and AI-assisted content tools.

Responsibilities

Develop and execute an enterprise-wide content strategy aligned with business, brand, marketing, and communications objectives.
Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.
Develop content that showcases the company’s people, expertise, projects, innovation, and impact.
Partner with executives and subject matter experts to develop thought leadership, executive communications, and other high-impact content.
Lead the creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.
Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.
Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.
Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams to maximize content reach, consistency, and value.
Identify opportunities to repurpose and distribute content across platforms, channels, and audiences.
Use audience insights, analytics, and content-performance data to evaluate effectiveness and refine content strategy.
Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment.
Lead and develop internal content resources and manage external writers, agencies, and partners as appropriate.