Senior Manager, Consumer & Marketing Effectiveness Analytics

Philip Morris•Stamford, CT

3d•Hybrid

About The Position

At PMI U.S., we are building a modern nicotine business—focused on helping make a future without cigarettes a reality in America. As the U.S. businesses of Philip Morris International, we are investing in new products, science, and capabilities to provide the approximately 25 million legal‑age adults who still smoke with better alternatives. Our approach is rooted in innovation, responsible marketing, and a growing U.S. footprint that spans manufacturing, technology, and commercial operations across the country. That creates real opportunity. You’ll have the space to take ownership, develop new ideas, and contribute to work that is shaping our business and the category. We’re looking for people who are curious, collaborative, and motivated by progress—because the scale of what we’re building creates room to grow in different directions. Our U.S. headquarters in Stamford, Connecticut, is at the center of it all—just steps from the Metro‑North station with direct access to New York City, and connected to a national network of teams driving impact across the country. About the Role Lead advanced consumer and marketing performance analytics that quantify the drivers of demand, measure the incremental impact of commercial and marketing investments, and translate analytical insights into actionable recommendations that improve business performance. The role will lead capabilities across marketing effectiveness measurement, media analytics, marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, consumer analytics and performance optimization. The Senior Manager will partner closely with Marketing, Commercial, Insights, Finance, Advanced Analytics and external partners to establish rigorous, scalable measurement capabilities and embed analytics into decision-making. Your ‘day to day’: Lead the development of an integrated consumer and marketing effectiveness measurement strategy Marketing Effectiveness: Lead MMM, MTA, incrementality and other marketing effectiveness methodologies Consumer Analytics: Integrate consumer behavioral, loyalty, panel, digital and retail data to understand drivers of consumer demand Experimentation & Causal Analytics: Design and oversee incrementality experiments and test-and-learn programs Translate complex analytical findings into clear business implications and recommendations Evaluate emerging approaches in AI/ML, predictive analytics, causal inference and automated insight generation External & Vendor Management: Lead relationships with analytics, measurement, media and data partners

Requirements

Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, business analytics or related quantitative field
8+ years of experience in analytics, marketing effectiveness, consumer analytics, econometrics, data science or related fields
Demonstrated experience with marketing effectiveness measurement, MMM, attribution, incrementality or experimentation
Strong understanding of statistical modeling and causal inference
Experience translating complex analytics into commercial recommendations
Experience working cross-functionally with Marketing, Commercial, Finance, Insights or related organizations
Strong SQL and proficiency in Python, R or equivalent analytical programming language
Demonstrated ability to manage external analytical partners and vendors
Legally authorized to work in the U.S.

Nice To Haves

CPG, retail, media or consumer industry experience.
Experience with large-scale consumer, retail, media or transactional datasets.
Experience applying AI/ML to consumer or marketing analytics.

Responsibilities

Lead advanced consumer and marketing performance analytics that quantify the drivers of demand, measure the incremental impact of commercial and marketing investments, and translate analytical insights into actionable recommendations that improve business performance
Lead capabilities across marketing effectiveness measurement, media analytics, marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, consumer analytics and performance optimization
Partner closely with Marketing, Commercial, Insights, Finance, Advanced Analytics and external partners to establish rigorous, scalable measurement capabilities and embed analytics into decision-making
Lead the development of an integrated consumer and marketing effectiveness measurement strategy
Lead MMM, MTA, incrementality and other marketing effectiveness methodologies
Integrate consumer behavioral, loyalty, panel, digital and retail data to understand drivers of consumer demand
Design and oversee incrementality experiments and test-and-learn programs
Translate complex analytical findings into clear business implications and recommendations
Evaluate emerging approaches in AI/ML, predictive analytics, causal inference and automated insight generation
Lead relationships with analytics, measurement, media and data partners