Senior Manager, Marketing Analytics

Roku•San Jose, CA

23h•Hybrid

About The Position

The Senior Manager, Marketing Analytics leads a global team of analysts, data scientists, and BI engineers responsible for measuring how marketing influences business results across ecommerce, retail, subscriptions, and advertising-supported video on demand (AVOD). The role sets the team’s strategy, develops managers and technical talent, and guides measurement of brand, performance, and lifecycle marketing across paid and owned channels. The work helps leaders identify investments that generate incremental results, allocate budgets, and improve marketing performance. This position combines people leadership with technical depth and hands-on analytical work, including evaluating causal methods, reviewing analytical work, and working directly with data when needed. The role leads a distributed team, including colleagues in Amsterdam and the UK, and collaborates with partners in Taiwan and other regions, as well as with Marketing, Finance, Product, Engineering, and other analytics teams.

Requirements

10+ years of relevant experience in marketing analytics, data science, or a closely related field, with a record of influencing marketing strategy and investment decisions.
5+ years of experience leading analytics or data science teams, including managing and developing managers.
Deep expertise in marketing effectiveness measurement, including incrementality testing, media mix modeling, and using measurement to inform budget allocation.
Strong grounding in statistics, experimental design, and causal inference, with sound judgment about choosing methods for the business question and available data.
Hands-on proficiency in SQL and Python or R, and technical depth to review analyses, challenge assumptions, and guide implementation.
Experience working with analytics engineers and data engineering partners to build reliable datasets and measurement capabilities.
Experience translating complex findings into clear recommendations and influencing senior stakeholders, including when evidence is incomplete or challenges existing assumptions.
Experience leading distributed teams and collaborating across functions, regions, and time zones.

Responsibilities

Lead and develop a team of data scientists, analytics engineers, and managers; set expectations, coach managers, and support hiring and career development.
Own the Marketing Analytics roadmap, balancing shared measurement capabilities with individual marketing teams’ priorities.
Partner with senior Marketing, Finance, and business leaders to define success, identify decisions analytics should support, and prioritize work accordingly.
Establish and improve incrementality testing and media mix modeling to estimate marketing’s contribution to business results and inform budget allocation.
Guide the design, execution, and analysis of experiments, including audience and geographic holdouts.
Apply causal inference methods when randomized testing is not feasible, and communicate the limitations of the evidence.
Translate measurement findings into recommendations about investment, future tests, and marketing activities to adjust or scale.
Oversee marketing analysis of retail and DTC performance, conversion funnels, customer segmentation, and targeting.
Guide analytics engineering work that makes marketing data reliable and reusable, partnering with Data Engineering and Business Intelligence on data models, metric definitions, quality, and reporting.
Communicate findings and recommendations to executives, explaining business implications, trade-offs, and uncertainty clearly.
Coordinate priorities and ways of working across a global team, maintain technical standards, and develop team members’ autonomy and judgment.