Senior Manager Category Shopper Insights
About The Position
This position is with Henkel's Consumer Brands business unit, focusing on Laundry & Home Care and Hair products. The role involves developing, executing, and analyzing complex data analyses and custom research studies to identify growth opportunities for categories and brands. The Senior Manager will translate these analyses into actionable insights and stories to motivate internal teams, external partners, and shoppers. They will support new item sell-ins by quantifying shopper behaviors and category impact, and partner with Sales and Brand teams on joint business plans and innovation strategies. The role also includes presenting business updates and recommendations to executive leadership, developing shopper-facing growth strategies, deploying automated reporting solutions, and proactively providing stakeholders with timely business insights. The position requires working with sensitive and confidential information within guidelines.
Requirements
- B.S. or B.A. degree
- 7+ Years CPG experience, with experience in Category Management/Shopper Insights preferred
- Ability to influence decision makers across all levels of internal and external organizations
- Proactively translate data into insights into business solutions
- Mastery of syndicated POS, household panel, primary & secondary consumer/shopper insights
- Strong proficiency in computer applications (Excel & PowerPoint)
- Ability to learn new software and tools to improve efficiency in achievement of key responsibilities
- Proficiency in syndicated and household panel data (IRI/Circana, Nielsen, Luminate/Scintilla, Numerator)
- Excellent oral and written communication
- Time management – able to prioritize multiple tasks
Nice To Haves
- Proficiency using Space Management applications (Apollo, Spaceman, JDA Space Planning) a plus
- Shiloh/Nuqleous experience a plus
Responsibilities
- Develop, execute, and analyze complex data analyses and custom research studies to identify and quantify category and brand growth opportunities
- Turn complex analyses into relatable stories that motivate action, either internally, with external partners, or among shoppers/consumers
- Support the sell-in of new items by quantifying shopper behaviors and category impact
- Partner with Sales and Brand colleagues to develop best-in-class JBP and Innovation plans
- Manage and present Henkel category business updates and concrete, actionable recommendations to executive leadership
- Partner with cross-functional teams to develop and execute shopper-facing growth strategies grounded in insights and analytics
- Develop and deploy automated reporting solutions
- Proactively provide internal and external stakeholders with timely and relevant business insights that motivate shopper behaviors
- Work with sensitive/confidential information within guidelines
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
