Category and Insights Manager

Charcuterie ArtisansBurrillville, RI
$100,000 - $110,000

About The Position

The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.

Requirements

  • Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
  • Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
  • Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
  • Deep understanding of retail dynamics, category strategy, and shopper marketing.
  • Experience working with grocery, mass, natural, and/or specialty retail channels.
  • Passion for food, entertainment, and the evolving consumer landscape.
  • Bachelor’s Degree or equivalent.
  • 5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.
  • Experience working with grocery, mass, natural, and/or specialty retail channels.

Nice To Haves

  • familiarity with BI tools (e.g., Power BI, Tableau) is a plus.

Responsibilities

  • Own and manage syndicated data sources to track category, brand, and competitor performance.
  • Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.
  • Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.
  • Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.
  • Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.
  • Support new product innovation and brand strategy with data-driven insights and category rationale.
  • Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.
  • Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.
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