Manager, Shopper Insights
About The Position
The Associate Category Manager – Meijer will be a strategic advisor and subject matter expert across Mondelez US Portfolio including: Cookies Crackers Bars Non Chocolate Candy Cakes and Pastries Cough Drops This role is responsible for providing deep category insights, developing strategic recommendations, and collaborating with cross-functional teams to drive growth and market share for our total portfolio You will leverage market, shopper, and consumer data to assess performance, identify trends, and uncover growth opportunities for both Meijer and Mondelez. The ideal candidate will possess strong data analysis skills, business acumen, and exceptional communication and problem-solving abilities. Mondelez is seeking a strategic thinker with a proven ability to influence, build relationships, and thrive in a fast-paced, dynamic environment.
Requirements
- Deep understanding of category management practices, and best-in-class ways of working with retailers and internal corporate teams
- Consistent track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving and business acumen
- Strong analytical and presentation skills (written and verbal) with the ability to analyze and interpret complex data from multiple data sources and turn insights into actionable business strategies and compelling category stories
- Experienced with conducting ad-hoc analyses to answer diverse business questions and support strategic decision-making including participating in joint business planning
- Proven track record in persuasively influencing, negotiating, and aligning key customers and business stakeholders in a highly matrixed organization, with a strong project management skillset
- Strong knowledge and usage of market segmentation models
- Bachelor’s degree is required
- 3 to 5 years of experience in the Consumer Packaged Goods (CPG) industry in category management or related fields with a proven track record of translating raw data into actionable recommendations and compelling stores
- Required technical expertise with advanced software skills relevant to shopper research and category management functions - this includes syndicated data systems (NielsenIQ, IRI/Circana, Spectra, Numerator panel data, retailer data systems), shelf management software (JDA/Apollo/ShelfIQ), and Microsoft Office (Excel, PowerPoint)
- Excellent communication, presentation, and interpersonal skills
- Ability to influence and collaborate effectively with cross-functional teams
- Strong problem-solving and decision-making skills
- Ability to work independently and manage multiple projects simultaneously
- Ability to travel (less than 15%)
- Live within Meijer Trade Market, (MI, IL,IN, OH,WI) with preference to Michigan
Nice To Haves
- Experience with Meijer and Meijer systems (DunnHumby, VendorNet) is preferred but not required
- High proficiency expertise in data modelling with data visualization tools - experience with Power BI, Tableau, and Power Queries is a plus
- Relocation assistance can be considered under special circumstances
Responsibilities
- Collaborate with Sr. Category Manager, buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis
- Develop actionable recommendations and plans to accelerate the growth within our categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales
- Create and analyze planograms to evaluate space-to-sales and offer best-in-class merchandising recommendations
- Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities
- Be an active contributor to joint business planning processes
- Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery
- Be the category thought-leader/advisor for the customer and internal stakeholders
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
