Category Director of Shopper Insights - Walmart Inc.

Henkel group•Bentonville, AR

3d•$180,000 - $230,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Advanced Category Management expertise
Strong proficiency with: Circana (IRI), NielsenIQ, Numerator, Kantar, Luminate, Walmart Scintilla, Retail Link, Excel (Advanced), Power BI, Tableau
Category strategy development
Assortment optimization
Space and modular planning
Shopper marketing integration
Pricing and promotion analysis
Omnichannel strategy
Innovation commercialization
Executive presence
Strategic influence
Team development
Cross-functional leadership
Change management
Stakeholder management
Customer relationship building
Data storytelling
Financial acumen
Forecasting
Scenario planning
Business case development
Competitive intelligence

Responsibilities

Develop short and long-term category growth strategies aligned with Walmart’s business objectives.
Identify category opportunities through shopper, consumer, and market insights.
Lead annual business planning and category reviews with Walmart merchants.
Translate trends into actionable recommendations that drive sales, share, and profit growth.
Lead assortment optimization and modular recommendations.
Analyze productivity, space allocation, and shelf performance.
Develop data-driven recommendations for SKU rationalization and new item placement.
Partner with merchandising teams to maximize category productivity.
Leverage consumer behavior, panel data, loyalty insights, and digital analytics.
Identify emerging trends and white space opportunities.
Build compelling category stories that influence merchant decisions.
Connect shopper needs to assortment, pricing, promotion, and innovation strategies.
Drive integration of in-store and eCommerce category strategies.
Analyze online search, conversion, ratings & reviews, and digital shelf performance.
Partner with Walmart Connect and digital teams to optimize category growth.
Identify opportunities to accelerate omnichannel penetration.
Build trusted relationships with Walmart merchants, category teams, and leadership.
Serve as the category thought leader internally and externally.
Lead executive-level category presentations and business reviews.
Influence decisions through fact-based selling and strategic recommendations.
Monitor category KPIs including: Sales Growth, Market Share, Category Share, Velocity, Distribution, Profitability, Omnichannel Penetration.
Develop actionable insights from large and complex datasets.
Deliver clear recommendations supported by robust analytics.
Develop and coach category managers and analysts.
Foster a culture of curiosity, accountability, and strategic thinking.
Build organizational capability in category management and analytics.

Benefits

Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

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