Senior Manager, Campaign Operations (Data & Audience Management)
Sallie Mae•Newark, DE
•Hybrid
About The Position
The Senior Manager, Campaign Operations (Data & Audience Management) defines and executes the strategic roadmap for marketing data and audience capabilities that enable customer engagement across channels. The role serves as the business owner for marketing data and partners with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to enhance data quality, governance, audience management, and operational controls. It drives the evolution of marketing data capabilities across internal and external sources to improve efficiency, strengthen compliance, and enable more effective customer acquisition, engagement, and retention strategies.
Requirements
- Strong leadership and stakeholder management skills, including the ability to influence cross-functional teams and drive alignment across Marketing, Technology, Analytics, and Compliance.
- Strong understanding of marketing data, customer data, audience management, segmentation, CRM platforms, marketing technology ecosystems, and digital marketing measurement.
- Demonstrated experience developing business requirements, prioritizing initiatives, and partnering with technology teams to deliver data, platform, and process enhancements.
- Strong analytical and problem-solving skills, including identifying data quality issues, conducting root-cause analysis, and implementing scalable solutions and operational controls.
- Excellent communication and presentation skills, including translating complex business and technical concepts into actionable recommendations for stakeholders and senior leadership.
- Experience leveraging data and insights to drive business decisions, improve operational efficiency, strengthen compliance, and enhance marketing program effectiveness.
Nice To Haves
- Bachelor's degree in marketing, business administration, or a related field; a master's degree is a plus.
- 5+ years of experience in campaign management, marketing operations, or a similar role.
- Experience working within Agile delivery models, including backlog prioritization, user story development, and partnership with engineering teams.
- Familiarity with AI-enabled marketing, analytics, or operational solutions and applying emerging technologies to improve business outcomes.
- Experience in a highly regulated industry with strong governance, privacy, compliance, and risk management requirements.
Responsibilities
- Develop and own the strategic roadmap for marketing data and audience management capabilities, aligning it with business objectives, customer engagement strategies, and regulatory requirements.
- Serve as the business owner for marketing data used in audience management, targeting, campaign execution, measurement, and customer engagement activities.
- Partner with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to define, prioritize, and deliver enhancements to marketing effectiveness, operational efficiency, data quality, and governance.
- Define and manage business requirements, user stories, and priorities for marketing data capabilities, integrations, operational controls, and process improvements.
- Establish and maintain audience governance frameworks, data standards, and operational controls for segmentation, targeting, suppression management, consent management, and customer eligibility.
- Improve marketing data quality, accessibility, and consistency across internal customer data, marketing platforms, and third-party data sources; identify and resolve data-related issues and risks.
- Define and monitor KPIs for data quality, audience accuracy, operational effectiveness, compliance, and adoption of marketing data capabilities, and communicate progress, risks, and outcomes to senior leadership and stakeholders.
Benefits
- Competitive base salaries
- Bonus incentives
- Generous PTO, floating holidays, and 12 observed federal holidays
- 401(k) with employer match
- Medical, dental, vision, hospital indemnity, critical illness, and pet insurance
- Employer-paid short-term and long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers in Delaware and a gym subsidy for locations outside Delaware
- Confidential counseling support (EAP), Health Advocacy services, and a wellness program with financial incentives
- Tuition reimbursement and family scholarship programs
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
