(USA) Manager, Campaign Management
About The Position
The Manager, Campaign Management, leads the planning, coordination, and execution of advertising campaigns across multiple platforms to drive business growth and customer engagement. The role uses analytical and financial expertise to evaluate campaign performance, optimize strategies, and provide actionable insights to stakeholders. It also involves collaborating with cross-functional teams to align marketing initiatives with business objectives, managing budgets, and ensuring compliance with company standards. The ideal candidate has expertise in programmatic, search, and social media advertising, media planning, and stakeholder communication to deliver measurable results in a dynamic environment. The Media Activation team turns media strategies and client commitments into live, optimized campaigns. The team manages campaign setup, delivery, pacing, and performance, and resolves execution challenges to align outcomes with client and financial goals. Working at the intersection of strategy, technology, and revenue delivery, the team influences revenue conversion and budget utilization. The role calls for technical platform expertise, strategic judgment to identify risks early, system troubleshooting, and the ability to assess and optimize performance. Strong communication skills are important for collaboration across the organization and successful campaign outcomes.
Requirements
- Proven expertise in campaign management, including programmatic and online advertising platforms.
- Strong business and financial acumen, including experience in budget management and performance analysis.
- Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.
- Stakeholder management skills and effective communication across teams and leadership levels.
- Experience with integrated marketing communications, media planning, and bid management tools.
- Ability to develop and optimize advertising campaigns using advanced analytics and decision-making skills.
- Demonstrated project management capabilities, including timely delivery and risk mitigation.
Responsibilities
- Lead the planning, coordination, and execution of integrated marketing campaigns to meet business objectives and optimize return on investment.
- Analyze campaign performance data and provide actionable insights to stakeholders for continuous improvement and strategic decision-making.
- Manage budgets in alignment with financial goals and maximize resource utilization.
- Collaborate with cross-functional teams and external partners to develop media plans and advertising strategies.
- Oversee campaign platforms and tools and recommend enhancements to improve efficiency and effectiveness.
- Communicate campaign progress, risks, and results to senior leadership and key stakeholders.
- Manage campaign setup, delivery, pacing, performance, and execution challenges to align outcomes with client and financial goals.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off (PTO and/or PPTO)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Company-paid education benefit program (Live Better U), including tuition, books, and fees for eligible programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
