Senior Manager, Access Marketing
About The Position
The Senior Manager, Access Marketing, is responsible for supporting the development and execution of marketing strategies that enhance payer, provider, patient and institutional access to the company’s products. This role partners closely with the Market Access team and cross-functional stakeholders to help translate brand strategy into access-focused initiatives that support reimbursement, formulary positioning, and product utilization across payer and health system channels. This position reports to the Director of HCP Marketing and serves as a key contributor to access-related customer engagement, field support, and execution of market access initiatives.
Requirements
- Bachelor’s degree required, preferably in Marketing, Business, Life Sciences, Public Health or a related field.
- Minimum of 10-12 years of experience in pharmaceutical or healthcare marketing, including at least 2+ years of direct experience in Market Access in Marketing with a strong understanding of regulatory, compliance, and commercial environments within the pharmaceutical industry.
Nice To Haves
- Advanced degree (MBA, MPH, or other relevant graduate degree) preferred.
- Marketing experience in epilepsy or neuroscience.
Responsibilities
- Support the development and execution of market access marketing strategies aligned with brand and access objectives
- Assist in implementing payer and provider access initiatives, including formulary positioning and utilization efforts within key accounts
- Help translate brand strategy into access-focused messaging tailored to payer, institutional, and health system audiences
- Support the execution of market access initiatives that align with overall commercial objectives
- Partner closely with Market Access teams, including payer, trade, and field account teams, to support aligned strategy and execution
- Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent and coordinated customer engagement
- Support field-based account teams through development of tools, resources, and customer-facing materials
- Coordinate with internal stakeholders and external agency partners to support timely execution of projects and initiatives
- Gather and analyze customer, field, and market insights to identify opportunities to improve access and product utilization
- Support reporting and analytics related to market access initiatives and customer engagement activities
- Develops and manages annual projects and budget plan
- Leads Medical, Legal, and Regulatory compliance review of market access marketing materials
- Influences cross-functional stakeholders and Market Access leadership team to align on priorities, resolve complex business challenges, and drive execution of market access strategies
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Senior
