SENIOR LIVING SALES DIRECTOR

Symphony Of Linden•Linden, MI

About The Position

Symphony Linden, a provider of skilled nursing and rehabilitation, long-term care, assisted living, and assisted-living memory care services, is seeking a Senior Living Sales Director. The role focuses on building authentic relationships with prospective residents and their families and advising them through the assisted living decision. The director markets the center to people who need assisted living or memory care and to referral sources, helps achieve budgeted census, and positions the center through a comprehensive, creative sales plan. The role includes managing internal and external sales activities, supporting admissions and resident-record processes, creating community events, and implementing advertising, marketing, and social media plans. The director also networks within the community, travels within and outside surrounding communities, and supports customer service initiatives for guests and families.

Requirements

  • High school diploma required.
  • Demonstrated ability to sell and market.
  • Ability to build relationships, ask questions, and listen.
  • Compassion and solid follow-through.
  • Creativity and attention to detail.
  • Persistence, determination, and ability to close.

Nice To Haves

  • Associate or bachelor's degree preferred.
  • Experience in health care, including long-term care, assisted or independent living, or DME, preferred.
  • Marketing, lead management, sales, and social media experience preferred.

Responsibilities

  • Build relationships with prospects and their families and advise them through the assisted living decision.
  • Market and promote the center to people who need assisted living or memory care and to referral sources.
  • Help achieve budgeted census and position the center through a comprehensive, creative sales plan.
  • Manage internal sales, including skilled nursing facility-to-assisted-living conversions, phone inquiries, tours, lead management, and closing sales.
  • Maintain 100% compliance with the CRM.
  • Complete initial admission screening with assistance from the Assisted Living Director.
  • Obtain required admission paperwork and community fees and initiate resident records.
  • Conduct external sales to create or increase referral patterns and leads.
  • Create, promote, and host community events at the center every other month.
  • Create and implement advertising, marketing, and social media plans.
  • Network with community members and professionals.
  • Travel within and outside surrounding communities.
  • Support customer service programs and initiatives for guests and families.
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