Senior Living Advisor

Unicity Care Management•Cranford, NJ

About The Position

The Senior Living Advisor guides older adults and their families through evaluating care needs and identifying appropriate senior living and support options, including assisted living, memory care, and in-home care. The role serves as an independent, objective advisor, helping families make informed decisions that prioritize clinical appropriateness, long-term stability, and quality of life. The advisor assesses client needs, develops individualized care and senior living plans, educates families about care options and costs, and coordinates placement and transitions. The role works closely with Unicity Care Management staff and external providers, advocates for assigned clients and families, monitors outcomes after moves, documents work in care management systems, and maintains a vetted network of senior living and related resources while upholding Unicity’s stated objective-advisor standard.

Requirements

Minimum 3–5 years of experience working with older adults in senior living, care management, hospital discharge planning, home care, or related geriatric services.
Strong knowledge of senior living options, including independent living, assisted living, memory care, CCRC, and skilled nursing, and in-home support resources in northern and central New Jersey.
Demonstrated ability to perform comprehensive assessments, formulate care recommendations, and communicate complex information clearly to families under stress.
Excellent interpersonal skills, including the ability to build trust quickly, manage sensitive family dynamics, and maintain professional boundaries.
Strong organization and follow-through, with the ability to manage multiple cases, timelines, and stakeholders simultaneously.
Proficiency with electronic documentation and Microsoft 365.
Valid driver’s license, reliable personal vehicle, and ability to travel to client homes, facilities, and provider offices within the service area.

Nice To Haves

Experience with care management or CRM platforms.

Responsibilities

Conduct comprehensive assessments of clients’ medical, functional, cognitive, psychosocial, and environmental needs, including safety and support systems.
Develop individualized care and senior living plans, with clear rationales and priorities, that may include in-home services, assisted living, memory care, skilled nursing, or hybrid arrangements.
Educate clients and families about the continuum of senior care options, levels of care, eligibility criteria, typical costs, trade-offs, and timelines.
Coordinate senior living placement by identifying appropriate communities, arranging tours, supporting applications, and guiding move-in and transition planning.
Collaborate with Unicity Care Management nurses, social workers, and external providers to align recommendations with clinical assessments and ongoing care management plans.
Serve as the primary point of contact and advocate for assigned clients and families, maintaining communication, providing updates, and helping resolve issues or crises.
Attend care conferences, provider meetings, and family meetings as needed to represent clients’ best interests and clarify care plans and senior living strategies.
Monitor client status and placement outcomes after a move and, with care managers, recommend adjustments when risks, needs, or goals change.
Maintain accurate, timely documentation of assessments, recommendations, communications, and outcomes in care management systems, in accordance with internal policies and regulatory standards.
Build and maintain a vetted network of senior living communities and related resources, including home care agencies, elder law, and benefits advisors, while upholding Unicity’s non-commissioned, objective-advisor standard.