Senior Living Advisor

Unicity Care Management•Cranford, NJ

About The Position

The Senior Living Advisor guides older adults and their families through evaluating care needs and identifying appropriate senior living and support options, including assisted living, memory care, and in-home care. The advisor serves as an independent, objective resource, helping families make informed decisions that prioritize clinical appropriateness, long-term stability, and quality of life. The role includes assessing clients’ needs, developing individualized care and senior living plans, educating families about care options and costs, and coordinating placements and transitions. The advisor collaborates with care management professionals and external providers, advocates for clients and families, monitors outcomes, maintains documentation, and builds a vetted network of senior living and related resources while upholding an objective-advisor standard.

Requirements

At least 3–5 years of experience working with older adults in senior living, care management, hospital discharge planning, home care, or related geriatric services.
Strong knowledge of senior living options—including independent living, assisted living, memory care, CCRC, and skilled nursing—and in-home support resources in northern and central New Jersey.
Ability to perform comprehensive assessments, formulate care recommendations, and clearly communicate complex information to families under stress.
Excellent interpersonal skills, including the ability to build trust quickly, manage sensitive family dynamics, and maintain professional boundaries.
Strong organization and follow-through, with the ability to manage multiple cases, timelines, and stakeholders simultaneously.
Proficiency with electronic documentation and Microsoft 365.
Valid driver’s license, reliable personal vehicle, and ability to travel to client homes, facilities, and provider offices within the service area.

Nice To Haves

Experience with care management or CRM platforms.

Responsibilities

Assess clients’ medical, functional, cognitive, psychosocial, and environmental needs, including safety and support systems.
Develop individualized care and senior living plans, with clear rationales and priorities, potentially involving in-home services, assisted living, memory care, skilled nursing, or hybrid arrangements.
Educate clients and families about senior care options, levels of care, eligibility criteria, typical costs, trade-offs, and timelines.
Coordinate senior living placements by identifying suitable communities, arranging tours, supporting applications, and guiding move-in and transition planning.
Collaborate with Unicity Care Management nurses, social workers, and external providers to align recommendations with clinical assessments and ongoing care plans.
Serve as the primary contact and advocate for assigned clients and families, maintaining communication, providing updates, and helping resolve issues or crises.
Attend care conferences, provider meetings, and family meetings as needed to represent clients’ interests and clarify care plans and senior living strategies.
Monitor client status and placement outcomes after a move and, with care managers, recommend adjustments when risks, needs, or goals change.
Maintain accurate and timely documentation of assessments, recommendations, communications, and outcomes in Unicity’s care management systems in accordance with internal policies and regulatory standards.
Build and maintain a vetted network of senior living communities and related resources, including home care agencies, elder law resources, and benefits advisors, while upholding Unicity’s non-commissioned, objective-advisor standard.