Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty
About The Position
This is a Senior Digital Marketing Manager / Director of Lifecycle Marketing role for a Florida-founded, USA-based remote virtual team. The company has experienced significant growth, reaching $130MM in revenue and is investing for continued global expansion. The ideal candidate will have expertise in Klaviyo, Email, CRM, SMS, Attentive, Braze, activation, retention, loyalty, and churn reduction, specifically within a D2C online training courses or digital coaching business that utilizes direct response and video sales letter marketing strategies. The role involves owning the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints, architecting behavior-based messaging flows to maximize LTV and minimize customer fatigue.
Requirements
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- Experience with subscription, mobile-first, or physical/digital hybrid products
Nice To Haves
- Klaviyo
- CRM
- SMS
- Attentive
- Braze
- activation
- retention
- loyalty
- churn reduction
- D2C online training courses
- digital coaching business
- direct response
- video sales letter marketing expertise
Responsibilities
- Lead the end-to-end lifecycle strategy and automation roadmap
- Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
- Implement real-time data triggers and advanced segmentation
- Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
- Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
- Own platform performance reporting, journey audits, and continuous improvement cycles
Benefits
- bonus
- benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
