Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty
About The Position
The Senior Lifecycle Marketing Manager will own the full-funnel lifecycle strategy for a fast-growing direct-to-consumer brand. The role focuses on data-driven personalization and customer journey mapping across email, SMS, direct mail, app push, and phone touchpoints. The manager will create behavior-based messaging journeys for onboarding, first purchase, repeat purchase, cross-sell, and reactivation, with the goals of increasing lifetime value and reducing messaging fatigue. The company is described as a Florida-founded, fully remote, U.S.-based virtual team that has grown to $130 million in revenue and is investing in continued global growth. The business offers online training courses and digital coaching, using direct-response and video sales letter marketing. Base compensation is $140,000–$170,000, plus bonus and benefits.
Requirements
- At least 6 years of experience in retention or lifecycle marketing, ideally in DTC, eCommerce, or app-based environments.
- Proven success scaling personalized, multi-channel customer journeys.
- Deep knowledge of platforms such as Klaviyo, Attentive, and PostPilot; ideally also Braze or Airship.
- Strong analytical skills and experience with RFM, churn prediction, and event-driven logic.
- Experience building systems that integrate CRM, CDP, and data warehouse insights.
- Excellent project management and cross-functional collaboration skills.
- Experience with subscription, mobile-first, or physical/digital hybrid products.
Nice To Haves
- Experience in DTC online training courses or digital coaching.
- Direct-response and video sales letter marketing expertise.
- Experience with Braze or Airship.
Responsibilities
- Lead the end-to-end lifecycle strategy and automation roadmap.
- Build logic-driven customer journeys using Klaviyo, Attentive, PostPilot, Braze, Airship, or similar platforms.
- Implement real-time data triggers and advanced audience segmentation.
- Collaborate with acquisition, CRO, sales, and creative teams to align messaging across channels.
- Design and run A/B tests to optimize open rate, conversion rate, repeat purchase rate, and lifetime value.
- Own platform performance reporting, journey audits, and continuous improvement cycles.
Benefits
- Bonus
- Benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
