Email Marketing Specialist (Klaviyo) (BBS954)

Hire Overseas

1d•Remote

About The Position

The Email Marketing Specialist owns hands-on email execution for a data-first growth marketing agency serving e-commerce and DTC brands. The role covers the full execution cycle in Klaviyo, including campaign builds and deployment, automations, A/B testing, segmentation, and performance reporting. It has direct ownership of campaign performance across multiple client accounts and requires working in Klaviyo daily. The specialist builds, tests, quality-checks, deploys, and monitors email and SMS campaigns; manages flows and audience segments; and uses performance data to guide ongoing optimization. The role also includes creating client-ready reports and presentations, communicating findings and recommendations, and coordinating work to ensure campaigns launch accurately and on time. This is a remote role requiring availability during US business hours, Monday through Friday, with occasional flexibility for time-sensitive updates.

Requirements

At least 3 years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment.
Deep expertise in Klaviyo campaign setup, flow building, segmentation, and analytics.
At least 2 years of experience working with Shopify.
Demonstrated experience creating and launching A/B tests and clearly reporting their impact.
Strong Excel and Google Sheets skills, including data exports, templates, basic formulas, and clean formatting.
Ability to turn performance data into simple, client-ready slides with charts and bullets.
Strong understanding of segmentation and how to apply it to improve campaign performance.
Detail-oriented, with a proven ability to thoroughly QA work before deployment.
Fluent written and spoken English, with the confidence to explain performance trends and next steps clearly.
Available Monday through Friday during US business hours, with occasional flexibility for time-sensitive updates.

Nice To Haves

Experience building and launching SMS campaigns within Klaviyo or Postscript.
DTC or e-commerce-specific background.
Experience with loyalty programs and lifecycle strategy tied to loyalty segmentation.
Working knowledge of HTML and CSS for light edits and resolving email-template formatting issues.
Familiarity with Google and Meta ad platforms.

Responsibilities

Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys.
Schedule campaigns accurately across multiple client accounts and ensure launches are timely and use the correct assets.
Configure dynamic content blocks and conditional logic to improve campaign relevance and personalization.
Select images, format text, and ensure campaign output aligns with brand standards.
Build and manage email flows and automations, including their triggers, conditions, content, and timing.
Support and execute SMS sends within Klaviyo.
Troubleshoot flow issues, verify automations are running correctly, and document flow logic and changes.
Build targeted audience segments using Klaviyo filters, conditions, and custom attributes based on behavior, lifecycle stage, and other attributes.
Maintain list hygiene and segmentation across client email databases.
Set up and run A/B tests across campaigns and flows, and track and optimize performance.
Identify performance trends and share actionable insights with internal stakeholders and clients.
Deliver regular email performance reports with historical comparisons, channel benchmarks, and recommendations.
Create client-ready slides and presentations that communicate metrics and learnings through clear charts and bullets.
Monitor metrics such as open rates, click-through rates, conversion rates, and deliverability to guide optimization decisions.