Email Marketing Specialist

Jostens • Minneapolis, MN

1d • Hybrid

About The Position

This enterprise role is responsible for day-to-day email marketing execution for multiple business units at Jostens. The specialist develops, maintains, tests, and deploys email campaigns for B2C and B2B audiences, with most email design and development completed in Salesforce Marketing Cloud. The role combines technical email development with email marketing strategy and is hybrid, with on-site work three days per week at Jostens’ corporate office in Minneapolis, Minnesota.

The specialist designs, codes, builds, tests, and debugs emails and website pages; manages and prepares data extensions and lists; and handles daily email production, scheduling, automation, and deployment using Salesforce Marketing Cloud tools, including connectivity with Sales Cloud/CRM. The role also supports reporting and analysis, system testing and documentation, quality assurance, issue resolution, and campaign strategy. The specialist collaborates with internal stakeholders and cross-functional partners to develop effective campaigns and landing pages, follow best practices and compliance requirements, and share learnings and recommendations to inform future channel strategy.

Requirements

• Bachelor’s degree in marketing, business, technology, computer science, business information systems, or a similar field.
• At least 3 years of experience in email and/or direct marketing.
• Experience with Salesforce Marketing Cloud (ExactTarget) or a similar customer communication platform.
• Solid understanding of email design and coding best practices for responsive, mobile-optimized designs.
• Experience with marketing automation, email service providers, and quality assurance testing methods, with the ability to perform a range of activities in systems and development.
• Ability to define issues, collect data, establish facts, draw valid conclusions, and adapt effectively to rapidly changing technology.
• Self-starter able to work independently, collaborate with a project team, and drive results.
• Ability to lead and manage technical discussions and prioritize and manage multiple projects and schedules with minimal oversight.
• Excellent communication skills with technical and non-technical partners.

Nice To Haves

• Experience with Salesforce CRM.
• Front-end development experience with HTML/XHTML, CSS, and JavaScript.
• Knowledge of Snowflake and marketing platform integration.
• Experience with Google Analytics and Attentive.

Responsibilities

• Design, code/build, test, and debug emails and website pages according to specifications.
• Manage, prepare, and load data extensions and lists.
• Handle daily email production, scheduling, automation, and deployment using Salesforce Marketing Cloud tools, including cross-cloud connectivity between Marketing Cloud and Sales Cloud/CRM.
• Assist with reporting needs to analyze email measurement.
• Perform software system testing and validation procedures, programming, and documentation.
• Develop and document quality assurance testing for new and existing emails and web pages.
• Monitor support queues, resolve issues, and escalate issues as needed.
• Act as a channel expert for projects related to email campaigns.
• Collaborate with cross-functional team members to understand objectives and recommend insights that help achieve campaign objectives.
• Follow email development best practices and ongoing changes in interactive development.
• Consult with internal stakeholders on email marketing objectives, development needs, best practices, and compliance to support effective campaigns and landing pages.
• Share key learnings and recommendations to guide future channel strategy.

Benefits

• Competitive health, dental, and vision coverage.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid schedule with on-site work three days per week.
• Accrued paid time off and company-paid holidays.
• Washington residents receive 13 vacation days, 8 paid sick leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after 6 months of service.
• Annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level