Email Marketing Specialist
About The Position
The Email Marketing Specialist will create and manage email campaigns for Champions Group’s Home Services team, supporting HVAC, Plumbing, and Electrical services. The role focuses on nurturing leads, strengthening customer relationships, driving service bookings, and supporting business growth. The specialist will develop engaging, personalized communications, build automated customer journeys, and use campaign data and testing to improve results. The role also works with marketing, operations, and other stakeholders to align communications with business priorities, brand standards, and customer needs.
Requirements
- Experience in email marketing, digital marketing, CRM marketing, or a related field.
- Strong writing, editing, and communication skills, with the ability to create clear, persuasive, customer-focused content.
- Hands-on experience with email marketing platforms and campaign management tools.
- Understanding of audience segmentation, marketing automation, A/B testing, and campaign analytics.
- Analytical mindset and ability to translate performance data into actionable improvements.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
- Collaborative, curious mindset and enthusiasm for testing ideas and continuously improving results.
Nice To Haves
- Experience in Home Services, HVAC, Plumbing, Electrical, or other consumer service industries.
Responsibilities
- Develop, write, build, and launch email campaigns that educate, engage, and motivate homeowners to take action.
- Create targeted communications that guide prospective customers from initial interest to scheduled appointments and completed services.
- Develop campaigns promoting seasonal maintenance, service offerings, special promotions, and ongoing customer relationships.
- Segment audiences and tailor messaging based on customer behavior, interests, service history, and lifecycle stage.
- Monitor campaign metrics, conduct A/B testing, and use data-driven insights to improve engagement, conversions, and revenue.
- Create and maintain automated email journeys, including lead nurturing, appointment follow-ups, customer re-engagement, and retention campaigns.
- Partner with marketing, operations, and other stakeholders to align campaigns with business priorities, brand standards, and customer needs.
- Support email deliverability, database hygiene, brand consistency, and compliance with applicable email marketing regulations.
Benefits
- Medical, dental, and vision insurance
- Life insurance and supplemental benefits
- 401(k) with company match
- Paid vacation and holidays
- Career growth and advancement opportunities
- Opportunity to make a meaningful impact in a growing organization
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
