Email Marketing Specialist

Bass Pro Shops•Springfield, MO

About The Position

The Digital Communications Specialist helps lead the development of a digital communications program spanning email, SMS, push notifications, and other channels used to market to customers. The role develops and maintains email marketing programs, manages campaigns from ideation through deployment, and works with stakeholders across marketing, merchandising, design, copywriting, IT, Contact Center, and retail teams. It also supports SMS and push notification programs, customer data analysis, segmentation, customer learning, acquisition, and retention across Bass Pro Shops and Cabela’s sales channels. The position analyzes and optimizes email content and performance to increase sales, customer retention, and loyalty, including for proprietary brands. It uses customer data and emerging technologies to improve digital communications and develops solutions with business and technical teams. Duties are performed within general company policies and objectives, with independent judgment used to assess needs, solve problems, adapt guidelines, and make recommendations affecting policies, procedures, and practices. Other duties may be assigned.

Requirements

Background in marketing, mass communications, or public relations.
Experience with HTML and/or CSS.
Experience in database marketing, including segmentation, customer loyalty programs, email campaigns, and data mining.
Excellent communication and project management skills.
Data evaluation skills, including the ability to extract and interpret data from various sources to develop marketing and product solutions and solve complex issues.
Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior, and motivation.
Ability to multitask and be flexible.

Nice To Haves

Experience with email marketing, SMS, or push notification messaging.
Experience with Adobe Suite, including Photoshop, Dreamweaver, and Illustrator.

Responsibilities

Drive interactive and innovative communications across online and mobile channels in support of company marketing efforts.
Develop and maintain email marketing programs.
Develop a long-term strategy to reactivate dormant email addresses.
Identify ways to grow and improve the performance of the one-to-one program.
Manage email campaigns from scheduling and project management through coding, testing, and deployment, coordinating with designers, marketing and merchandising specialists, copywriters, and other stakeholders.
Analyze email layouts, graphics, text links, and other elements to maximize sales potential.
Implement, execute, and analyze campaigns across the Bass Pro Shops and Cabela’s network to increase customer retention and loyalty across internet, catalog, and retail sales channels, particularly for proprietary brands.
Work with IT and the Contact Center to develop order-related emails and other communications.
Assist with SMS and push notification programs as customer communication channels.
Assist in developing short- and long-term customer data analysis plans and lead implementation to improve digital communication strategies.
Integrate findings with the market research department to improve customer learning, acquisition, and retention; create and optimize consumer segmentation schemes.
Work with business and technical teams to determine and implement solutions that meet business objectives.
Work with retail stores to implement communications between specific stores and their customers.
Leverage new technologies to contact customers.
Perform other duties as assigned.