Senior Lifecycle Marketing Manager
About The Position
ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own engagement, activation, and growth across the customer journey. The role turns signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. It is a hands-on individual contributor role focused on lifecycle marketing and marketing automation, with no team-management responsibilities. The role builds the nurture engine for both product-led growth (PLG) and sales-led (SLG) motions from the ground up and works with the ClickHouse user community. The position owns lifecycle strategy from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline. It designs and optimizes behavior-triggered nurture, ClickHouse Cloud onboarding, and sales-led funnel programs; runs experiments; and reports on funnel performance to identify and address drop-off points. The role also monitors industry trends, competitor activity, and emerging technologies to find new lifecycle opportunities.
Requirements
- 6+ years owning lifecycle, email, or growth marketing programs such as onboarding, activation, nurture, or retention; experience may be combined across roles.
- At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product company selling to developers or data practitioners.
- Proven track record building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
- Analytical mindset and ability to interpret data, identify trends, run experiments, and make data-driven decisions.
- Excellent written and verbal communication skills, including demonstrated ability to create engaging content for developers and work closely with engineers and product partners.
- Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
Nice To Haves
- Experience at a company with an open-source product.
Responsibilities
- Own end-to-end lifecycle marketing strategy from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
- Build behavior-triggered nurture programs based on product usage, content engagement, and intent signals.
- Design and optimize onboarding journeys for ClickHouse Cloud signups, working with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
- Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage to warm prospects for sales and accelerate open opportunities.
- Build and run a testing roadmap covering subject lines, send cadence, content formats, and channel mix, and use results to improve engagement and conversion.
- Report on lifecycle funnel metrics for PLG and SLG, analyze stage-by-stage conversion, identify drop-off points, and implement improvements.
- Track industry trends, competitor activity, and emerging technologies to identify lifecycle opportunities.
Benefits
- Employer contributions toward healthcare.
- Stock options for every new team member.
- Flexible time off in the US and generous time-off entitlement in other countries.
- USD $500 home office setup for remote employees.
- Opportunities to connect with colleagues at company-wide offsites.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
