Senior Lifecycle Marketing Manager

David Kennedy Recruitment•Capon Bridge, WV

56d•Remote

About The Position

David Kennedy Recruitment is recruiting a Senior Lifecycle Marketing Manager for the Growth team of a fast-growing international AI company. The role is focused on making CRM a major revenue channel for a high-volume B2C consumer product by increasing first-purchase conversion, repeat purchases, retention, reactivation, and lifetime value. The position is remote and listed for Europe/Asia, with a B2B engagement preferred and a competitive total package plus bonus. The manager will own CRM performance, build and optimize segments, campaigns, triggers, and automated lifecycle journeys, and use customer and revenue analysis to find commercial opportunities. They will design experiments, measure impact through attribution and incrementality analysis, work cross-functionally, help develop the CRM function, and use AI tools where relevant. The role may also involve leading or coaching CRM specialists. It reports directly to the Co-founder & CMO.

Requirements

Proven track record of personally driving significant commercial impact through CRM.
Ability to demonstrate a clear CRM improvement, including baseline, actions, personal ownership, timeframe, and measurable final result.
Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model.
Hands-on experience building customer segments, triggers, campaigns, experiments, and automated lifecycle journeys.
Proven ownership of both first-purchase conversion and repeat monetization.
Strong understanding of revenue, conversion, retention, and LTV.
Strong understanding of CRM attribution and incrementality.
Experience working with data to identify opportunities and make commercial decisions.
Strong experimentation and problem-solving mindset.
Ability to distinguish personal contribution from wider team results.
Comfortable working independently without a finished playbook.
Ability to work cross-functionally and create momentum without waiting for perfect information.
English proficiency at C1–C2 level.
Fully comfortable working with uncensored AI models and adult-oriented content.

Nice To Haves

Experience in iGaming, free-to-play gaming, or other repeat-purchase models.
Experience leading or coaching CRM specialists.
Experience using AI for CRM analysis, segmentation, personalization, experimentation, or content development.

Responsibilities

Own CRM performance across registered-user-to-first-purchase conversion, token revenue, and repeat purchase frequency.
Build and optimize customer segments, triggers, campaigns, and automated lifecycle journeys.
Drive first-purchase conversion and repeat monetization through targeted CRM initiatives.
Own onboarding, retention, churn prevention, reactivation, and LTV initiatives.
Design and run CRM experiments to identify and scale high-value opportunities.
Analyze customer behavior and revenue performance to identify conversion and monetization opportunities.
Measure CRM impact through attribution, incrementality, and before-and-after performance analysis.
Work cross-functionally to develop and implement CRM initiatives and experiments.
Identify opportunities to improve CRM contribution to overall business revenue.
Build momentum and solve problems independently in an environment without a finished playbook.
Contribute to the development and improvement of the CRM function.
Use AI tools where relevant for analysis, segmentation, personalization, experimentation, and content development.
Lead or coach CRM specialists where applicable.