Senior Lead of Marketing Operations & MarTech
About The Position
Lightning AI is seeking a Senior Lead of Marketing Operations & MarTech to build, scale, and optimize its global marketing technology architecture, data infrastructure, and operational workflows. This strategic and hands-on leadership role supports high-velocity campaign execution, analytics, and data governance across the go-to-market organization. The position owns the marketing technology stack, enterprise data governance, lead and account lifecycle management, and performance reporting to maximize marketing ROI. It reports directly to the CMO and is hybrid, based in the San Francisco or New York City office, with an in-office requirement of two days per week.
Requirements
- 10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations within high-growth B2B SaaS or enterprise technology companies.
- Deep expertise in enterprise MarTech architecture, including marketing automation platforms such as Marketo or HubSpot, Salesforce CRM, CDPs, enrichment tools, and attribution platforms such as Bizible/Adobe Attribution.
- A proven track record of designing multi-touch attribution systems, lead/account scoring models, and executive reporting frameworks.
- Strong technical understanding of APIs, webhooks, data warehousing such as Snowflake or BigQuery, and data governance frameworks including GDPR and CCPA.
- Experience supporting both Product-Led Growth self-serve motions and enterprise sales-assisted go-to-market frameworks.
- Exceptional analytical abilities and a data-driven approach to problem-solving, process optimization, and cross-functional leadership.
- Demonstrated success leading, mentoring, and scaling high-performing technical and operations teams.
- Experience operating across regions.
- Experience with partner and ecosystem marketing.
Responsibilities
- Architect and manage the global Marketing Operations vision, roadmap, and technology stack, integrating marketing automation, Salesforce CRM, data warehouses, and PLG tools.
- Evaluate, procure, implement, and optimize marketing technology software and vendor relationships.
- Establish data governance standards, data hygiene practices, GDPR/CCPA compliance, and database enrichment strategies.
- Design and optimize lead and account routing, scoring models, funnel stage definitions, and SLA tracking in collaboration with SalesOps and RevOps.
- Develop analytics, attribution models, and reporting dashboards to evaluate pipeline contribution, marketing ROI, and campaign performance for executive leadership.
- Partner with Demand Generation, Product Marketing, and Field Marketing to streamline campaign execution, SLA enforcement, and operational readiness.
- Support Product-Led Growth initiatives by integrating product usage telemetry with marketing automation workflows to drive conversion and expansion.
- Oversee marketing budget operations, vendor procurement, contract renewals, and financial tracking.
- Hire, mentor, and scale a Marketing Operations team, fostering operational excellence, automation, and continuous improvement.
Benefits
- Medical, dental, and vision coverage for employees and eligible dependents.
- RSUs.
- 401(k) matching in the U.S. and pension contributions in the U.K.
- Unlimited PTO, company holidays, and floating holidays.
- Two-week company-wide winter break.
- Paid parental and family leave.
- Annual learning and development allowance.
- Wellness and work-from-home stipends.
- Four weeks of paid sabbatical leave after four years of service.
- Flexible schedules and a hybrid work model for office-based teams.
- Complimentary meals at office hubs.
- Discretionary bonus for eligible roles.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
