Martech Operations Manager

Brightspeed • Charlotte, NC

6h

About The Position

The MarTech Operations Manager enables and optimizes infrastructure for cross-channel campaign execution using marketing technology platforms such as Salesforce Marketing Cloud (SFMC) and customer data platforms (CDPs). The role partners with Marketing, IT, and other teams to translate business and customer experience objectives into scalable, automated, data-driven communication solutions that improve customer engagement and campaign effectiveness.

The position oversees campaign operations and customer journey optimization, supports the data architecture and integrations required for marketing automation, and balances strategic MarTech initiatives with near-term campaign and operational needs. Work is primarily performed in a home or company office environment. Occasional travel of up to 10% may be required, and occasional evening or weekend availability may be needed during peak campaigns, critical launches, or platform implementations.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
• At least 5 years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations.
• Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.
• Ability to translate business and marketing objectives into clear functional and technical requirements.
• Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications.
• Strong analytical and problem-solving skills, including the ability to identify process gaps and recommend improvements.
• Ability to manage multiple projects and priorities through effective planning and prioritization.
• Strong business acumen and ability to balance long-term strategic objectives with short-term tactical requirements.
• Strong cross-functional collaboration skills, including partnering with Marketing, IT, Analytics, and other technical teams.
• Excellent written and verbal communication skills.
• Ability to adapt and deliver results in a fast-paced, evolving environment.

Nice To Haves

• Experience in the telecommunications industry or a related field.
• Experience with MarTech, CRM, customer data, or marketing automation platforms.
• Experience with data analysis and ability to perform SQL queries.
• Experience supporting personalized, real-time, or data-driven customer communications.

Responsibilities

• Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable scalable solutions.
• Architect and optimize cross-channel customer journeys that deliver data-driven customer experiences.
• Analyze campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
• Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
• Partner with technical teams to support the data architecture, integrations, and data flows needed for marketing automation.
• Manage multiple initiatives while balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
• Perform other duties as assigned.

Benefits

• Competitive compensation.
• Competitive medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Employee assistance program.
• 401K plan with company match.
• Voluntary benefits.
• Paid time off programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager