Manager, MarTech & Operations

America's Test Kitchen•Boston, MA

15h•$80,000 - $95,000•Hybrid

About The Position

America’s Test Kitchen is hiring a Manager, MarTech & Operations to lead the technical and data infrastructure supporting lifecycle marketing communications across its brands. Reporting to the Marketing team, this role oversees audience data flows, segmentation, targeting, campaign deployment, the martech stack, and key vendor relationships. The manager partners with Marketing, Product, Analytics, and Engineering to ensure campaigns are accurate, reliable, and scalable. The role owns lifecycle campaign operations, including audience sizing and segmentation, email and push targeting, deployment, quality assurance, and linking and deep-linking execution. It leads the customer engagement platform relationship and data infrastructure projects, oversees end-to-end data pipelines and audience integrity, and supports reporting priorities with data and analytics partners. Additional responsibilities include ensuring campaign triggers work consistently, documenting data definitions and campaign logic, enabling personalized lifecycle campaigns and experimentation, validating cross-platform linking behavior, and supporting transactional emails and subscription offer launches. The position is based in the Boston, Massachusetts, Seaport office and follows a hybrid schedule: three days per week in the office (Tuesday, Wednesday, and Thursday) and two days remotely. Fully remote work is not available. The stated salary range is $80,000–$95,000.

Requirements

4–7+ years of experience in marketing technology or CRM/lifecycle marketing operations.
Hands-on experience with a customer engagement platform; Braze is preferred.
Experience with customer data or product analytics platforms such as Mixpanel and Looker.
Working proficiency in SQL and Python for audience segmentation and data validation.
Familiarity with deep linking, mobile/web attribution, and cross-platform user experiences.
Strong cross-functional collaboration skills and experience partnering across Marketing, Product, Data, and Engineering.
Excellent attention to detail and a proactive approach to QA and data integrity.

Nice To Haves

Experience in a subscription- or membership-based business.
Genuine interest in cooking.

Responsibilities

Own audience sizing and segmentation for lifecycle campaigns.
Manage email and push targeting across the lifecycle program.
Own email deployment management, including campaign builds, scheduling, and send execution.
Lead QA for campaign setup, audience pulls, and pre-send validation.
Own linking and deep-linking execution across email, push, web, and app.
Lead the martech stack and key vendor relationships, including serving as the primary internal owner and vendor contact for the customer engagement platform.
Lead data infrastructure projects with technical delivery partners and own how data reaches the customer engagement platform.
Represent internal reporting-build and prioritization needs with data and analytics partners.
Own end-to-end data pipelines and ensure audience logic is accurate, scalable, and consistently refreshed.
Manage dependencies across Product, Data, and Engineering; conduct ongoing QA of events, attributes, and campaign triggers; and identify and resolve data discrepancies.
Ensure campaigns trigger correctly and consistently, manage user-state edge cases, reduce the risk of broken or misfired campaigns, and document data definitions, flows, and campaign logic.
Build and maintain complex audience segments and enable triggered and personalized lifecycle campaigns, experimentation, and long-term program scalability.
Define and enforce expected linking behavior across email, push, web, and app; validate URL handling, app opens, and fallback experiences; and troubleshoot cross-platform inconsistencies.
Own transactional emails, monitor sends and results, and coordinate data updates related to email content, endpoints, and webhooks.
Support subscription offer launches, pricing updates, and operational reviews with the broader marketing team.
Bridge Marketing, Product, Data, and Engineering; drive prioritization and execution of martech dependencies; and ensure clear ownership and follow-through on technical work.