Senior Lead GTM Growth Platforms
About The Position
The Sr. Lead, GTM Growth Platforms is a critical member of Lumen’s Integrated Demand & GTM team and reports directly to the Sr. Director, Integrated Demand & GTM. The role brings together business priorities, targeting logic, and operational requirements to develop data and tooling capabilities that enable marketing and GTM motions and drive measurable outcomes at scale. The position defines and delivers data and technical capabilities supporting Lumen’s GTM growth strategy, including next-best-action recommendations, digital growth opportunities, and future AI-enabled GTM capabilities. Working across Marketing, Revenue, Product, and Marketing Operations, the role translates business opportunities into scalable data and technical solutions that improve customer and revenue outcomes. It combines data and technical expertise, martech and CRM proficiency, enterprise architecture thinking, analytical rigor, leadership, and business acumen. The role calls for a proactive, idea-driven person who can build new capabilities, anticipate future needs, and adapt as priorities change.
Requirements
- Bachelor’s degree and at least 6 years of relevant experience in technical product management, technical program management, GTM and/or marketing technology, data and analytics, sales technology, or related disciplines.
- Experience translating complex business objectives into scalable data and/or technical solutions and tooling.
- Ability to independently assess, structure, and execute ambiguous problem domains and drive outcomes.
- Strong understanding of enterprise data ecosystems and sources, dashboards and analytics tooling or related areas, commercial strategy, enterprise product management, product marketing, and sales enablement.
- Strong verbal and written communication skills, including presentation abilities at all organizational levels.
- Excellent collaboration and listening skills.
- Strong attention to detail and organizational skills.
- Growth mindset and commitment to contributing to a high-performing, supportive, people-first team culture.
Nice To Haves
- MBA or another relevant advanced degree.
- Experience with martech, CRM tools, and enterprise data architecture.
- Proficiency with and enthusiasm for AI technology.
- Experience in telecommunications, SaaS, cloud, or enterprise technology.
Responsibilities
- Collaborate with the Integrated Demand and GTM team and cross-functional stakeholders to gather requirements, design, and activate priority data and tooling capabilities that scale growth priorities.
- Lead technical requirements and development for customer growth tooling, including a next-best-action engine and integrated demand and GTM capabilities.
- Develop a reliable tracking system connecting GTM growth strategies and demand across the marketing funnel, ensuring data, metrics, and insights support continuous improvement.
- Identify opportunities to better integrate demand generation and GTM systems and support digital-first growth motions through technical tooling and automation.
- Balance business objectives, customer needs, technical and data feasibility, and operational requirements to deliver scalable tooling and technical GTM solutions.
- Analyze demand generation and GTM operations to identify technical and data blockers, bottlenecks, and inefficiencies, and work to resolve them.
- Serve as a liaison between technical and non-technical teams to build clarity and alignment across customer GTM and product adoption, integrating the outputs of GTM and Product Adoption teams for effective activation.
- Collaborate with business and technology leaders to align marketing, product, and revenue objectives.
- Provide support and feedback on customer targeting, growth opportunity identification, propensity modeling, and customer lifecycle analysis.
- Interface with leadership and provide input on improvements to GTM tooling.
- Translate GTM opportunities into technical solutions and scalable tooling that supports customer growth capabilities.
- Perform additional duties as required by the business.
Benefits
- Comprehensive package featuring health, life, and voluntary lifestyle benefits, along with other perks supporting physical, mental, emotional, and financial wellbeing.
- Bonus structure may include short-term incentives, long-term incentives, and/or sales compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
