Senior Lead Field Marketing Manager
About The Position
The Senior Lead Field Marketing Manager (FMM) serves as a strategic partner to Enterprise Sales, developing and executing integrated field marketing plans to accelerate pipeline growth, strengthen customer relationships, and drive revenue outcomes. The role leads Account-Based Marketing (ABM) initiatives, customer and prospect events, sales activations, and targeted demand generation to engage priority accounts throughout the buyer journey. The FMM works closely with sales leadership, account teams, corporate marketing, product marketing, and external vendors to create measurable programs that generate awareness, influence opportunities, deepen customer engagement, and support customer acquisition, retention, and expansion. The position aligns marketing investments with business priorities and ensures field activities contribute to pipeline creation and acceleration, opportunity progression, customer expansion, and revenue growth. The role includes travel up to 30%.
Requirements
- Bachelor's degree or equivalent experience.
- At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or related disciplines.
- Proven success partnering with enterprise sales organizations to drive pipeline creation, acceleration and growth, and revenue outcomes.
- Experience developing and executing ABM strategies and account engagement programs.
- Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives.
- Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple organizational levels.
- Strong analytical skills and experience measuring marketing effectiveness, campaign performance, pipeline contribution and acceleration, and ROI.
- Experience managing significant marketing budgets and multiple vendor relationships.
- Excellent communication and presentation skills, including the ability to engage front-line sellers, sales leadership, and executive audiences.
- Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo or similar technologies.
- Ability to thrive in a fast-paced environment while managing multiple priorities simultaneously.
Nice To Haves
- MBA or advanced degree.
- Experience with account intent platforms, ABM technologies, and data-driven targeting strategies.
- Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions.
- Experience leading executive engagement programs and strategic customer experiences.
- Experience leveraging AI-powered marketing, sales, and productivity platforms to improve campaign effectiveness, account engagement, operational efficiency, and business outcomes.
Responsibilities
- Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes.
- Lead targeted Account-Based Marketing (ABM) strategies and programs for priority accounts, using data-driven insights to increase engagement and opportunity progression.
- Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences.
- Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities.
- Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact.
- Provide sales leadership with strategic insights and recommendations based on market intelligence, account data, and performance analytics.
- Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through; provide executive-level reporting and recommendations.
- Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation.
- Travel up to 30%.
Benefits
- Comprehensive package featuring health, life, voluntary lifestyle benefits, and other perks intended to support physical, mental, emotional, and financial wellbeing.
- Bonus structure may include short-term incentives, long-term incentives, and/or sales compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
