Senior Lead Digital Product Manager

Wells Fargo Bank•Charlotte, NC
•$159,000 - $305,000•Hybrid

About The Position

Wells Fargo is seeking a Senior Lead Digital Product Manager to serve as Product Owner for Adobe Experience Manager (AEM). The role translates product strategy into executable delivery, owns and prioritizes the product backlog, and partners across Product, Experience Design, Engineering, Content, Accessibility, Risk, and business teams. The Product Owner will help evolve AEM as a scalable enterprise content and experience platform, improving quality, reuse, governance, authoring efficiency, and speed to market. The role is the delivery team's primary day-to-day product decision-maker and partners with the Product Manager to shape the AEM capability roadmap. It supports AEM capabilities across content authoring, components, templates, workflows, digital assets, content governance, publishing, and platform integrations. The position also supports production validation, release communications, incident response, and continuous improvement, and helps evolve the platform toward modern content management and emerging agentic AI capabilities. The position follows a hybrid schedule and requires working on-site at one of the locations stated in the job opening. Relocation assistance is not available, and the position is not eligible for visa sponsorship. The stated base pay range is $159,000 to $305,000; employees may also be eligible for incentive opportunities.

Requirements

  • 7+ years of digital product management, product ownership, product development, or equivalent experience demonstrated through a combination of work experience, training, military experience, or education.
  • 2+ years of hands-on product ownership experience supporting Adobe Experience Manager or another enterprise content management or digital experience platform.
  • 2+ years of experience with AEM Sites and related capabilities such as components, templates, content fragments, experience fragments, workflows, publishing, and digital asset management.
  • Demonstrated ability to manage complex product backlogs, write high-quality user stories and acceptance criteria, and make transparent priority and scope tradeoffs.

Nice To Haves

  • Strong understanding of agile product delivery, including discovery, refinement, sprint execution, release planning, production validation, and continuous improvement.
  • Experience developing test scenarios, coordinating functional, accessibility, integration, and regression testing, and driving defects through resolution.
  • Ability to partner effectively with engineering and architecture teams on platform capabilities, integrations, APIs, nonfunctional requirements, and technical dependencies.
  • Experience working with content authors and business teams to improve content operations, governance, workflow efficiency, and adoption.
  • Strong customer and user focus, with experience partnering with Experience Design, research, analytics, and accessibility teams.
  • Ability to define success measures and use qualitative and quantitative insights to guide prioritization and product improvements.
  • Proven ability to lead through ambiguity, manage competing priorities, resolve conflict, and maintain momentum in a highly matrixed environment.
  • Executive-ready communication skills, including the ability to explain product decisions, risks, dependencies, delivery status, and tradeoffs clearly to technical and nontechnical audiences.
  • Experience in a large, highly regulated enterprise, with an understanding of risk management, controls, compliance, change management, and release governance.
  • Experience with complementary Adobe capabilities, such as Adobe Target or Adobe Analytics, is a plus.

Responsibilities

  • Own and continuously prioritize the AEM product backlog based on customer value, business outcomes, platform health, risk, dependencies, and delivery capacity.
  • Translate product strategy, roadmap priorities, architecture direction, and business needs into epics, features, user stories, acceptance criteria, and measurable outcomes.
  • Partner with the Product Manager to shape the AEM capability roadmap and connect near-term delivery decisions to the long-term platform vision.
  • Serve as the primary day-to-day product decision-maker for the delivery team, clarify requirements, resolve scope questions, and make informed tradeoffs.
  • Lead backlog refinement, sprint planning, reviews, release planning, and other agile product ceremonies with the Scrum Master and Engineering leads.
  • Partner with Experience Design, Engineering, content authors, analytics, accessibility, testing, and business stakeholders to deliver intuitive, reusable, scalable digital experiences.
  • Drive AEM capabilities across content authoring, components, templates, workflows, digital assets, content governance, publishing, and platform integrations.
  • Establish definitions of ready and done, ensuring requirements address functional, accessibility, analytics, security, performance, and operational considerations as appropriate.
  • Define acceptance criteria and test scenarios, coordinate functional and regression testing, review defects, and provide product sign-off for release readiness.
  • Partner with Engineering to improve test coverage, defect prevention, traceability, and consistent validation across releases.
  • Coordinate dependencies across internal teams, external partners, shared platforms, and enterprise release processes; escalate risks early and drive issues to resolution.
  • Support production validation, release communications, incident response, root-cause follow-up, and prioritization of corrective actions.
  • Use product analytics, author feedback, operational data, and delivery metrics to identify opportunities and measure outcomes.
  • Promote reusable patterns and platform standards that reduce duplication, simplify maintenance, improve content-author efficiency, and accelerate time to market.
  • Build trusted relationships and influence stakeholders across a complex, matrixed organization without relying on direct authority.
  • Support the evolution of the AEM platform, including more flexible, modern content management capabilities and emerging agentic AI capabilities.
  • Execute applicable risk programs and follow relevant policies and procedures, fulfill risk and compliance obligations, and escalate and remediate issues appropriately.

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service