Lead Digital Product Manager
About The Position
The Lead Digital Product Manager defines, delivers, and manages the lifecycle of two or more products in Allstate’s growing digital product portfolio. The role sets strategic product vision, leads product discovery and roadmap development, and maximizes customer and enterprise value. In partnership with a Product Marketing Manager, the role may plan and execute integrated marketing to support product awareness and adoption. This position leads strategy, roadmap, and execution for Independent Agent and Specialty Vehicle capabilities on C3, with a focus on sales experiences, while supporting service experiences and migration of legacy products, processes, and systems to modern platforms. The Lead Digital Product Manager works across multiple cross-functional teams and serves as a player-coach and strategic leader, influencing enterprise decisions, mentoring colleagues, and navigating tradeoffs across product, platform, channel, and migration initiatives. The role involves customer engagement, discovery and testing, defining and managing KPIs, developing product strategies beyond software development, recommending new techniques and processes, making build/buy/partner decisions, and monitoring budgets and operational effectiveness. The product manager partners with stakeholders across and outside the enterprise and may present to field teams and at events as the product expert. Allstate provides a technology setup including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home receive a monthly connectivity reimbursement and must have a dedicated private workspace and reliable internet meeting stated minimum speeds.
Requirements
- 10 or more years of experience is preferred.
Nice To Haves
- 10 or more years of experience.
Responsibilities
- Drive strategy, roadmap, and execution of Independent Agent and Specialty Vehicle capabilities on C3, focusing on sales experiences while supporting service experiences and migration of legacy products, processes, and systems to modern platforms.
- Drive delivery across multiple cross-functional product teams, partnering with Product, Distribution, Operations, and Experience Design to prioritize capabilities such as agent enablement, white labeling, comp rater integrations, AMS integrations, and customer migration readiness.
- Serve as a player-coach and strategic leader, influencing enterprise decisions, mentoring Digital Product Managers, and navigating tradeoffs across product, platform, channel, and migration initiatives.
- Spend significant time with current and potential customers to understand their needs and habits and gather feedback on product concepts and released product iterations.
- Engage in discovery and test-and-learn activities to validate concepts for potential backlog investments.
- Define and manage KPIs to measure outcomes and inform product strategy.
- Create, drive, and execute holistic product strategy for two or more products in the digital product portfolio.
- Lead development and recommendation of new techniques and processes to support innovative solutions.
- Coach and mentor team members and members of the cross-functional development organization.
- Partner with internal and external stakeholders and present to field teams and at events as the product expert for the defined product area.
- Make build, buy, and/or partner decisions to advance product strategy and maximize KPIs.
- Monitor budgets and operational effectiveness and develop strategies for adjusted courses of action.
- Weigh alternatives and consider service and business implications of decisions.
- Collaborate with a Product Marketing Manager to plan and execute an integrated marketing plan, as applicable.
Benefits
- Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
- Monthly connectivity reimbursement for employees eligible to work from home.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
