Senior Integrated Strategist

The job overview for this position is that Campbell Ewald is seeking a highly motivated Senior Integrated Strategist to join their Detroit team. The candidate will collaborate with account teams, creatives, and strategists to identify key challenges and ensure strategic implementation of communications for clients. They must have a strong understanding of strategic planning, consumer journeys, and media/digital channels. The Senior Integrated Strategist will also be responsible for developing insights based on performance and optimizing opportunities for creative teams. This role requires 3-5 years of strategy experience and a passion for storytelling.

• Supporting the integrated strategy and creative teams in understanding how to connect with consumers in a relevant and valuable way
• Understanding the role of strategic planning for the agency and the client
• Being digitally and socially fluent while also valuing other mediums
• Understanding consumer journeys and how consumers engage with categories, as well as how media/digital channels intersect with these journeys
• Being passionate about research and data to understand consumer engagement with messaging
• Identifying and articulating the key barriers that a brand must overcome
• Identifying the tasks the brand must complete to overcome these barriers
• Identifying the right channels for completing these tasks
• Understanding how all the creative elements in the communications plan work together
• Learning performance and shifting messaging/narrative as needed
• Developing insights based on performance and identifying optimization opportunities to brief creative teams
• Bringing curiosity for people, their culture, and community experience
• Having a passion for understanding how and why people behave when interacting with brands and channels
• Presenting strategic planning in a way that brings it alive for the agency and clients
• Disagreeing without being disagreeable
• Having 3-5 years of strategy experience
• Possessing secondary research skills
• Having killer presentation and public speaking skills
• Having a passion for storytelling

• Understand the role of strategic planning for the agency and the client
• Be digitally & socially fluent but understand & value all other mediums
• Understand consumer journeys, how consumers engage with categories, and how media/digital channels intersect with these journeys
• Be passionate about research and data from every angle to get to the core of our consumer and how they engage with messaging
• Be able to help identify and articulate the key barriers that a brand must overcome
• Be able to help identify and articulate the tasks the brand must complete to overcome these barriers
• Identify the right channels for completing these tasks
• Understand how all the creative elements in the communications plan work together
• Know how to learn performance and shift messaging/the narrative, as needed
• Develop insights based on performance and identify optimization opportunities to brief creative teams
• Curiosity for people, their culture and community experience
• A passion for understanding how and why people behave the way they do when interacting with brands and channels
• Able to help present strategic planning in a way that will bring it alive for the agency and for clients
• Able to disagree without being disagreeable
• 3-5 years of strategy experience
• Secondary research skills
• Killer presentation and public speaking skills
• Passion for storytelling

• Extensive health benefits for you, your immediate family, and domestic partner (medical insurance, dental insurance, vision insurance, short-term and long-term disability insurance, life insurance, dependent care FSA, healthcare FSA, and health savings account)
• Flexible paid-time-off policy (Me)TO with no maximum allowance
• Minimum of 12-weeks paid time off for new moms and dads (births, adoptions, or foster parenting)
• Mental health support services (access to Talkspace, meditation and yoga classes, free professional counseling for you and your immediate family)
• Pet health insurance for furry family members
• Employee resource groups (ERGs) for connecting with others who have similar dimensions of diversity and experiences
• Growth Time for training and development opportunities (nearly 100 hours per year)
• Empowering environment to unleash your superpowers