Senior Integrated Marketing Manager

Microsoft • Redmond, WA

15h • $106,400 - $222,600

About The Position

The Commercial Cloud & AI (CC&AI) Solutions Marketing team translates Microsoft's cloud and AI innovation into go-to-market strategies that drive customer demand, seller success, and business growth. The team’s Market Development Funds (MDF) program is a strategic joint co-investment with Microsoft's largest silicon partners, supporting jointly approved marketing, sales, and engineering activities to promote Microsoft Cloud and AI solutions running on partner silicon.

The Senior Integrated Marketing Manager serves as the marketing lead for silicon partners, working directly with partner marketing organizations to develop and execute end-to-end marketing strategies. The role shapes joint messaging and positioning, builds channel plans to drive funnel performance, and activates plans across Microsoft product and integrated marketing, events, partner marketing, and sales teams. The manager sets goals, tracks performance, and uses data to demonstrate the business impact of co-marketing investment. Success requires integrated marketing expertise, relationship building, and the ability to lead through influence in a large, matrixed organization.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, and 3 or more years of integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience; or equivalent experience.

Nice To Haves

• Experience developing and executing integrated, multi-channel marketing plans across digital, paid media, events, content, and partner channels.
• Experience leading co-marketing or joint go-to-market programs with strategic partners, alliances, or OEMs, including developing joint messaging and positioning.
• Experience managing partner co-marketing funds, such as market development funds or co-op funds, including proposal development, approvals, budget tracking, and proof of execution.
• Familiarity with cloud infrastructure and AI, including how CPUs, GPUs, and AI accelerators shape cloud and AI workloads.
• Written, verbal, and presentation communication skills, including the ability to turn complex technology into a clear, compelling joint value story.
• Self-starter who works well with ambiguity, brings a growth mindset, and is eager to use AI tools to work faster and improve marketing performance.

Responsibilities

• Develop and execute the end-to-end marketing strategy and annual plan aligned with Microsoft's go-to-market priorities.
• Develop joint messaging and positioning that communicates the combined value of Microsoft Cloud and AI solutions on partner silicon, and ensure consistent application across campaigns, events, content, and seller materials.
• Partner with Microsoft marketing and business leaders to shape co-marketing proposals, build business cases, and guide proposals through program governance, leadership review, and joint Microsoft and partner approval.
• Ensure co-marketing activities meet program requirements, joint branding guidelines, and compliance standards, including approvals and proof of execution, in partnership with the MDF program team, Finance, and Legal.
• Build integrated channel plans across digital and paid media, flagship and third-party events, content, partner programs, and seller activation to drive awareness, engagement, pipeline, and consumption.
• Set targets and goals for co-marketing activities, track performance from top-of-funnel engagement through pipeline and consumption, and turn insights into recommendations that improve return on investment.
• Partner with Microsoft's Infrastructure marketing organization to execute quarterly marketing reviews and annual planning workshops.
• Report program performance and business impact to Microsoft leadership and partner executives, and help evolve reporting from budget tracking to business-impact measurement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior