Senior Integrated Account Manager

Backbone Media•Carbondale, CO

17h•$75,000 - $90,000•Hybrid

About The Position

Backbone is seeking an account strategist and operator to lead integrated client accounts across PR, affiliate, influencer, AEO/SEO, and paid media. This person will serve as the primary day-to-day client contact and the central point of coordination for channel teams, combining account history and stakeholder knowledge with integrated performance analysis and strategic recommendations. The role owns cross-channel planning, reporting, quality assurance, and account health. It requires turning data from multiple channels into a clear narrative, coordinating teams around shared plans and calendars, maintaining accurate and client-ready work, and protecting account profitability through attention to scope, budgets, staffing, and margins. The Senior Integrated Account Manager also identifies opportunities to grow client relationships and helps account leadership develop proposals for expanded work. The position reports to the Sr. Director, Media and works closely with the Associate Director, Media and channel leads across PR, affiliate, influencer, search, and paid media. It is based in Denver with a hybrid schedule requiring at least two days per week in the office.

Requirements

5–7 years of agency experience in account management or client service, including at least 2–3 years leading integrated, multi-channel accounts.
Working fluency in at least three of PR, influencer, affiliate, SEO/AEO, and paid media, with the ability to learn the other channels quickly.
A track record of owning senior client relationships and serving as a trusted voice in client discussions.
Strong analytical skills, including the ability to interpret channel reports and turn findings into clear narratives and recommendations.
Experience building workflows, shared calendars, and quality assurance processes that coordinate multiple teams.
Clear, plain-spoken writing and presentation skills, including experience creating QBRs, monthly reports, and recommendations and leading decision-focused client meetings.
Strong attention to detail and ownership of work quality.
A solid understanding of agency financials, including scope, statements of work, hours, budgets, and margins.
Confidence in expressing a point of view and pushing back on scope and budget, combined with willingness to listen and adjust.
Ability to lead and influence cross-functional teams without direct authority and hold peers to standards and timelines.
Strong working skills in PowerPoint and Excel.
Comfort with project management tools and reporting platforms.
Thoughtful use of AI tools to support reporting, quality assurance, and synthesis.

Nice To Haves

Experience with outdoor, active lifestyle, wellness, or travel brands, or personal familiarity with these categories.
Hands-on familiarity with affiliate platforms such as Impact, AvantLink, or ShareASale, influencer tools, or SEO/AI search tools.
Experience growing an account’s scope through organic upsell.
Experience with Asana, which is the project management tool used by Backbone.

Responsibilities

Serve as the primary day-to-day client contact and build trusted relationships with client stakeholders.
Run recurring client meetings by setting agendas, driving decisions, recording actions, and following through.
Maintain institutional knowledge of account history, campaigns, results, and lessons learned.
Prepare channel teams for client presentations by aligning content with stakeholder priorities.
Identify risks, changing priorities, and growth opportunities, and develop plans with account leadership.
Coordinate PR, affiliate, influencer, AEO/SEO, and paid media around shared plans, calendars, and business goals.
Synthesize channel results into an integrated narrative, recommendations, and next steps, and drive optimizations with channel leads.
Co-lead quarterly business reviews and monthly reporting, owning the narrative and recommendations.
Contribute strategic perspectives to planning, assess competitive landscapes, challenge briefs when appropriate, and propose integrated ideas.
Identify ways that results and content from one channel can support other channels.
Own cross-channel quality assurance to ensure deliverables are accurate, on brand, and client ready.
Create workflows, shared documents, rhythms, and handoffs that keep channel teams aligned.
Provide hands-on support where needed, including refining presentations, checking figures, and drafting recaps.
Hold teams to timelines and standards and flag issues before they become client problems.
Track hours and budgets against statements of work, identify scope creep, and recommend responses to account leadership.
Provide finance and account leadership with input on forecasting, staffing, and margins.
Identify client growth opportunities across Backbone’s channels and departments and help account leadership develop proposals.
Use project management tools to make timelines, resourcing, and approvals visible.
Coach and mentor junior team members across channels on client service and quality standards.