Senior Influencer Marketing Manager US (m/f/d) (copy)

Doonails • New York, NY

3d • Remote

About The Position

Doonails is seeking a US-based Senior Influencer Marketing Manager to build and own its influencer marketing channel in the US. The role covers strategy, planning, execution, and analysis, with ownership of how the brand works with US creators, including creator profiles, deal models, channels, and scaling. The position reports directly to the Team Lead Influencer Marketing in Germany and works remotely with the Germany-based team across time zones, with strategic collaboration and substantial autonomy.

The role will define and execute the US influencer strategy, establish goals and budgets, and create a structured system for testing and scaling. It will build a creator roster focused on performance and revenue, negotiate compensation and usage terms, develop partnerships, and manage channel performance against budget, ROAS, and CPM targets. The opportunity is to help establish Doonails’ US presence from the ground up.

Requirements

• Several years of experience in influencer marketing, with a proven track record in the US market.
• Strategic ability to develop systems and roadmaps, rather than focusing only on individual bookings.
• Hands-on approach and willingness to execute the strategy personally.
• Successful campaign experience with well-known performance and beauty brands.
• Deep understanding of US CPMs, negotiation culture, and creator needs.
• Comfort working toward budget targets and ROAS.
• Ability to collaborate remotely with a team in Germany across time zones.
• Excellent written and verbal English skills.

Responsibilities

• Define and own the US influencer strategy, including creator mix, deal structures, budget allocation, and a scaling roadmap.
• Set channel goals, milestones, and budgets, and align planning around them.
• Establish a structured test-and-scale system, identify effective creator profiles, and build a performance- and revenue-driving creator roster.
• Define and negotiate compensation models, whitelisting rights, and usage terms for the US market.
• Use an existing network of US creators and agencies to develop new partnerships.
• Own the US influencer budget, ROAS, and CPM targets; analyze performance and turn insights into next steps.

Benefits

• Competitive pay tailored to qualifications and experience.
• A high-ownership role with trust and room to shape the work.
• Growth potential and the opportunity to take on responsibility and bring ideas directly to the table.
• Team events across Europe.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed