Digital Marketing Specialist (m/f/d)

Bruker•Turin, IA

9d•€35,000 - €41,000•Onsite

About The Position

The Digital Marketing Specialist supports business growth, brand awareness, demand generation, and customer engagement across global and regional markets. Working with Product Management, Marketing, Sales, and external partners, the role manages and optimizes digital communications across the customer journey using digital channels, marketing technologies, data-driven insights, and AI-enabled solutions. The specialist helps develop Bruker’s digital marketing ecosystem by creating engaging digital experiences, optimizing campaign performance, supporting lead generation and nurturing, and identifying opportunities to improve marketing effectiveness through technology, data, and innovation. The role is located at ELITechGroup Spa’s office in Turin and supports the Molecular Business Area. ELITechGroup is part of the Bruker Group and develops, produces, and markets in vitro molecular diagnostic solutions for hospitals and laboratories worldwide.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
At least 2 years of hands-on experience in digital marketing, digital communications, or a related field.
Proven experience in social media management and paid social advertising; hands-on experience with Meta Ads is preferred.
Hands-on digital content creation experience, including graphics and video, and proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
Understanding of digital marketing metrics and KPIs, with the ability to analyze campaign performance, prepare reports, interpret results, and make actionable recommendations.
Experience with email marketing or DEM, marketing automation, lead generation, and lead nurturing platforms.
Experience creating and managing landing pages and website content using CMS platforms such as WordPress, and basic knowledge of HTML, CSS, and/or JavaScript.
Strong project management, organizational, and prioritization skills, including the ability to manage multiple projects and deadlines in a dynamic environment.
Excellent written and verbal communication skills in English.
Strong interpersonal and collaboration skills, including the ability to work across functions, regions, and cultures.
Creative, proactive, analytical, and results-oriented mindset, with interest in digital innovation, continuous learning, and measurable business outcomes.

Nice To Haves

Experience with CapCut or similar video editing tools.
Experience with Marketo or similar email marketing and marketing automation solutions.
Familiarity with project management, content management, and collaboration tools such as Asana and SharePoint.
Familiarity with AI tools and technologies, including Microsoft Copilot, AI-enabled workflows, and AI agents, and interest in applying AI to content creation, automation, analytics, and marketing productivity.
Additional language skills.

Responsibilities

Develop and execute integrated digital marketing campaigns that support business objectives, product launches, demand generation, and customer engagement.
Manage and optimize social media and other digital communication channels and touchpoints.
Create, edit, coordinate, and publish graphic, visual, and video content tailored to digital channels and audiences while following brand guidelines and business priorities.
Monitor, analyze, and report on digital marketing performance and KPIs, translating data into recommendations to improve engagement, lead generation, conversion, and campaign effectiveness.
Plan and execute email marketing and DEM campaigns, marketing automation, lead generation, and lead nurturing activities.
Create, update, and optimize landing pages and website content to support an effective and consistent digital customer experience.
Coordinate digital initiatives with Product Management, Regional Marketing, Sales, and external agencies, ensuring consistent messaging across channels and markets.
Support project management, content governance, and digital workflows using collaboration and project management tools.
Explore and apply AI tools, AI-powered workflows, and AI agents to enhance content creation, process automation, campaign execution, data analysis, and marketing productivity.
Help improve Bruker’s digital presence, website performance, user experience, and online customer interactions.
Keep up with digital marketing trends, emerging technologies, AI developments, and industry best practices, and identify opportunities to improve marketing effectiveness.