Senior Influencer Marketing Manager US (m/f/d) (copy)

Doonails • New York, NY

5d • Remote

About The Position

Doonails is seeking a Senior Influencer Marketing Manager to build and own its US influencer marketing channel. Based in the US, the role covers strategy, planning, execution, and analysis, with responsibility for shaping how the brand works with US creators and scales its market presence. The manager reports directly to the Team Lead Influencer Marketing in Germany and works remotely with the German team across time zones, with close strategic collaboration and substantial ownership.

Requirements

• Several years of influencer marketing experience with a proven track record in the US market.
• Strategic, systems-oriented thinking and the ability to create roadmaps rather than focus only on individual bookings.
• A hands-on approach and willingness to execute the strategy personally.
• Successful campaign experience with well-known performance and beauty brands.
• Deep understanding of US CPMs, negotiation culture, and creator needs.
• Comfort working toward budget targets and ROAS.
• Ability to work remotely with a team in Germany across time zones.
• Excellent written and spoken English.

Responsibilities

• Define and own the US influencer strategy, including creator mix, deal structures, budget allocation, and a scaling roadmap.
• Set channel goals, milestones, and budgets and align plans around them.
• Create a structured testing and scaling system, identify successful creator profiles, and build a roster that drives performance and revenue.
• Define compensation models, whitelisting rights, and usage terms for the US market, and negotiate deals.
• Use an existing network of US creators and agencies to develop new partnerships.
• Own the US influencer budget, ROAS, and CPM targets; analyze results and translate findings into next steps.

Benefits

• Competitive pay tailored to qualifications and experience.
• A high-ownership role with trust and room to shape the work.
• Growth potential and the opportunity to take on responsibility and contribute ideas directly.
• Team events across Europe.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed