Senior Influencer and Partnerships Specialist

AlgaeCal•Chicago, IL

4d•Onsite

About The Position

AlgaeCal is seeking a performance-driven Senior Influencer and Partnerships Specialist to build and manage a scalable partnership ecosystem that drives revenue, builds authority, and helps more women discover clinically supported, natural health solutions. The role encompasses identifying and recruiting creators, affiliates, influencers, and healthcare and science experts; negotiating and managing partner relationships; building and optimizing affiliate programs; and ensuring campaigns are measurable and financially effective. The specialist will use performance data such as ROAS, CAC, conversion rates, attributed revenue, and partner-level results to evaluate campaigns, improve performance, and allocate budgets. They will establish tracking and reporting systems using tools and approaches such as UTMs, GA4, attribution, affiliate links, conversion paths, and dashboards. They will manage campaigns from brief and negotiation through content, compliance, approvals, launch, reporting, and optimization, while coordinating with internal teams and external partners. The role also includes monitoring competitors’ creators, offers, and messaging and using those insights to identify opportunities. AlgaeCal describes its culture as team-oriented, hardworking, and fun, and values humility, eagerness to learn, and being a people-smart teammate. The position is based at the company’s dog-friendly Yaletown office, one block from SkyTrain. Salary is discussed with candidates and is described as generous and above market for the right person.

Requirements

At least 3 years of experience in influencer marketing, affiliate management, partnerships, creator growth, or a similar role.
Ability to assess partners based on audience fit, engagement, credibility, brand alignment, and realistic revenue potential.
Comfort analyzing performance data, including ROAS, CAC, conversion rates, attributed revenue, and performance by partner.
Understanding of affiliate program recruitment, activation, commission structures, incentives, and optimization.
Ability to build and maintain strong partner relationships, communicate clearly, negotiate agreements, and manage campaigns through reporting.
Ability to establish campaign tracking and measurement, including UTMs, GA4, attribution, affiliate links, conversion paths, and dashboards.
Ability to manage budgets, assess partnership value, negotiate fees and terms, and make spending decisions based on performance.
Experience managing campaigns end to end and keeping multiple campaigns on schedule.
Ability to monitor competitors and translate findings into partnership and campaign opportunities.
Ability to coordinate effectively with internal teams and external partners.
Humility, eagerness to learn, and strong people skills as a teammate.

Nice To Haves

Experience with Impact, Klear, GRIN, Shopify Affiliates, or similar platforms.
Experience in health, wellness, supplements, direct-to-consumer, eCommerce, women’s health, or another category where credibility is important.

Responsibilities

Identify, evaluate, recruit, and manage influencers, creators, affiliates, and healthcare or science experts based on audience fit, engagement, credibility, brand alignment, and revenue potential.
Build and scale an affiliate program, including partner recruitment and activation, commission structures, incentives, and ongoing optimization.
Manage partner relationships from initial outreach and negotiation through agreements, campaign execution, reporting, and continued collaboration.
Evaluate performance using ROAS, CAC, conversion rate, attributed revenue, and partner-level data; discontinue underperforming activity and scale successful partnerships.
Establish campaign measurement and tracking systems using UTMs, GA4, attribution, affiliate links, conversion paths, and dashboards.
Manage budgets and negotiate creator fees and partnership terms to ensure spending is justified by performance.
Coordinate campaigns from briefing and negotiation through content creation, compliance, approvals, launch, tracking, reporting, and optimization.
Manage multiple campaigns concurrently and keep deliverables and launches on schedule.
Develop and maintain relationships with experts, including advisory agreements, expert content, and ongoing initiatives.
Monitor competitors’ creators, offers, and messaging; identify patterns and gaps and apply findings to partnership ideas.
Coordinate with creative, paid media, compliance, analytics, and external partners to maintain alignment and campaign momentum.