Influencer Relations Specialist

Walker Sands•Chicago, IL

3d•Hybrid

About The Position

Walker Sands is seeking an Influencer Relations Specialist to support the day-to-day execution of influencer programs for B2B clients. The role involves identifying and evaluating creator partners, conducting outreach, maintaining creator relationships, and coordinating campaign activities from onboarding and briefing through content approvals, publishing, and reporting. The specialist will also research emerging creators and industry trends, contribute to proposals and client opportunities, and provide on-site support at client events and conferences, with occasional travel as needed. The position is based in the Chicago office with a hybrid schedule requiring onsite work two days per week.

Requirements

1–2+ years of full-time experience in influencer marketing, public relations, social media, or a related field.
Strong interpersonal skills and ability to build and maintain professional relationships.
Clear, professional written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to manage assigned tasks independently, follow through on commitments, and keep relevant team members informed of progress.
Familiarity with major social media platforms, particularly LinkedIn, Instagram, TikTok, and YouTube.
Comfort working with spreadsheets, project management tools, and basic campaign performance data.
Interest in B2B technology, professional content creators, and influencer marketing trends.

Responsibilities

Research and identify potential influencer partners, including content creators, industry practitioners, subject-matter experts, and other voices influential among B2B audiences.
Evaluate potential creators based on audience relevance, professional credibility, content quality, engagement, and previous brand partnerships.
Develop creator shortlists and recommendations for review.
Conduct initial outreach to creators and talent representatives to assess interest, availability, rates, and partnership opportunities.
Coordinate ongoing communications and build positive relationships with creators and their representatives.
Maintain accurate records of creator contacts, rates, expertise, campaign performance, and previous collaborations.
Support day-to-day influencer campaign execution, including creator onboarding, briefing, content development, approvals, publishing, and wrap-up.
Help prepare creator briefs outlining objectives, key messages, deliverables, timelines, and content requirements.
Track deliverables, deadlines, and approvals, following up to keep campaigns on schedule.
Coordinate feedback and revisions among creators, clients, and internal teams.
Review creator content for consistency with approved briefs, brand guidelines, and advertising disclosure requirements.
Support contracting by gathering information, communicating requested changes, and coordinating signatures.
Provide on-site support for influencer activations at client events and conferences, including occasional travel as needed.
Collect and organize creator content performance data and help prepare campaign reports with results, takeaways, and opportunities for improvement.
Research emerging creators, platforms, and influencer marketing trends to identify client opportunities.
Support new business proposals and existing client opportunities with creator research, availability checks, preliminary rate information, and campaign examples.

Benefits

Bonus eligibility based on company performance.
Career paths, mentorship programs, and learning events.
Flexible PTO, eight paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
Medical, dental, and vision plans.
Mental health resources and pet insurance.
Employer-matched 401(k) and access to financial planning services.
Life insurance and disability coverage.
Employee Assistance Program with confidential support, including counseling and mental health resources.
Paid leave for new parents and caregivers, plus policies supporting fertility treatment, pregnancy loss, and adoption challenges.
Regular performance reviews, goal-setting, and ongoing coaching.
Two-week sabbatical and a $2,000 gift after five years.
Employee resource groups and volunteer opportunities.