Senior Growth Product Manager V – Acquisition / Retention & Churn

Wilson•Atlanta, GA

2d•Hybrid

About The Position

We are seeking two highly analytical, customer-obsessed Growth Product Managers to join a leading global SaaS technology organization and drive growth across the customer lifecycle. These are high-impact Growth Product Manager opportunities focused on understanding customer behavior, intent, and value realization to identify and execute the highest-leverage opportunities across the customer journey. The two positions will have distinct areas of focus: Growth Product Manager – Acquisition: Drive customer acquisition, sign-up, onboarding, activation, trial conversion, and early product adoption. Growth Product Manager – Churn Mitigation & Retention: Identify opportunities to reduce churn, improve engagement and retention, increase customer value, and build lasting customer relationships. Both roles will work across a broad range of product and go-to-market levers, including personalization, product discovery, onboarding, product-triggered communications, pricing and packaging, AI-driven experiences, experimentation, and Customer Success/Support interventions.

Requirements

Significant Product Management experience with deep expertise in Growth Product Management.
Demonstrated experience across multiple stages of the customer lifecycle, including acquisition, activation, conversion, engagement, monetization, retention, and/or churn.
Proven success delivering measurable customer and business outcomes through product-led growth, experimentation, funnel optimization, and cross-functional execution.
Strong understanding of growth funnels, behavioral segmentation, cohort analysis, experimentation, personalization, pricing/packaging, monetization, retention, churn, and customer lifetime value.
Experience developing or optimizing pricing, packaging, offers, trials, or monetization strategies.
Strong analytical judgment with the ability to combine customer research, behavioral data, experimentation, and business context to identify root causes and prioritize opportunities.
Experience defining North Star metrics, growth scorecards, and measurement frameworks tied to conversion, retention, LTV, revenue growth, and NRR.
Strong understanding of customer psychology, user intent, behavioral design, and growth UX.
Experience partnering with Data Science/Analytics and leveraging segmentation, propensity models, predictive signals, and personalization.
Experience applying or strong understanding of AI/ML in growth, including personalization, recommendations, targeting, offer optimization, product discovery, and customer decision support.
Demonstrated ability to build and execute multi-quarter product roadmaps.
Experience leading large, complex, cross-functional initiatives in highly matrixed organizations.
Exceptional stakeholder management, communication, and executive presence.

Nice To Haves

Bachelor's degree in an analytical discipline preferred.

Responsibilities

Own and support a portfolio of growth opportunities spanning acquisition, activation, conversion, engagement, monetization, retention, and churn prevention.
Partner with senior product leaders to identify, size, prioritize, and execute high-impact growth opportunities.
Analyze customer behavior, intent, journey friction, cohorts, and lifecycle data to uncover opportunities for improvement.
Design and optimize end-to-end customer journeys, including sign-up, onboarding, trial, activation, conversion, engagement, and retention.
Develop and test experiences that accelerate time-to-value and help customers discover and realize product value faster.
Contribute to pricing, packaging, trials, offers, merchandising, and monetization strategies.
Leverage behavioral signals, segmentation, predictive models, and AI/ML-driven personalization to improve customer experiences and outcomes.
Develop hypotheses, define success metrics, launch experiments, analyze results, and translate findings into actionable product strategies.
Partner closely with Data Science and Analytics to measure growth performance and identify areas for improvement.
Establish and monitor key metrics such as acquisition, activation, trial-to-paid conversion, feature adoption, retention, churn, lifetime value, revenue growth, and Net Revenue Retention.
Lead complex, ambiguous, cross-functional initiatives from opportunity identification through strategy, execution, measurement, iteration, and scaling.
Build multi-quarter roadmaps that balance rapid experimentation and immediate business impact with foundational investments in growth infrastructure, data, experimentation, pricing, and personalization.
Influence teams across Product, Design, Engineering, Marketing, Data Science, Finance, Sales, Customer Success, and Support.