Senior Product Manager, Growth

Midi Health•San Francisco, CA

1d•$160,000 - $200,000•Hybrid

About The Position

Midi is seeking a Senior Product Manager, Growth to lead how new patients discover, learn about, and choose Midi for their healthcare home. Bringing quality care to more women is central to Midi’s mission and a primary revenue driver with significant potential. As Midi expands its offerings and reaches more patients, this role owns the product experiences that guide people through registration, onboarding, and their first visit. The role sets the roadmap, runs experiments, and partners with Marketing, Design, Engineering, and Data to turn insights into measurable gains in conversion, activation, and retention. This is a full-time W2 position. The role is hybrid preferred in Palo Alto or San Francisco, with two days per week in the office, and reports to the VP Product, Patient Experience. The base salary range is $160,000–$200,000, depending on experience, plus equity and benefits. Midi cannot provide visa sponsorship; candidates must be authorized to work in the United States without current or future sponsorship needs.

Requirements

At least 5 years of product management experience, including at least 3 years building consumer-facing products and owning growth metric targets such as conversion, activation, and retention.
A track record of delivering measurable outcomes in complex business areas.
Skill in hypothesis-driven development, A/B testing, and funnel and cohort analysis; ability to work closely with data partners, independently investigate data, and use results to guide product strategy.
Strong understanding of UX best practices and how onboarding, sign-up, and checkout flows affect conversion and retention; ability to turn user-flow friction into clear hypotheses and testable solutions.
Experience partnering closely with Marketing on acquisition and lifecycle programs, including landing pages, channel experiments, and attribution.
Strong understanding of how acquisition channels, onboarding, and lifecycle communication shape customer retention and lifetime value.
Action-oriented ownership mindset and ability to break complex challenges into simple, scalable solutions in a fast-paced environment.
Track record of leading cross-functional teams without direct authority across Marketing, Design, Engineering, and Data; ability to build alignment, balance competing priorities, and communicate clearly with stakeholders at all levels.
Must be authorized to work in the United States without current or future visa sponsorship.

Nice To Haves

Prior experience in healthcare or digital health, with an understanding of balancing growth goals with patient privacy (HIPAA) and clinical and advertising compliance.
Hands-on experience with product analytics and experimentation tools such as Statsig and lifecycle marketing platforms such as Iterable or Customer.io.

Responsibilities

Define and execute a growth roadmap across acquisition, onboarding, and activation, setting conversion targets and prioritizing initiatives likely to achieve them.
Design, launch, and evaluate A/B tests across the funnel, from sign-up through onboarding and the first visit, and use results to inform product decisions.
Use UX best practices, patient research, funnel analysis, and cohort analysis to identify patient drop-off and improve sign-up, onboarding, and reactivation journeys that support retention and lifetime value.
Lead growth product work in partnership with Marketing, Design, Engineering, and Data, aligning priorities and coordinating delivery.
Lead through influence by establishing shared goals and clarifying tradeoffs across the cross-functional team.
Partner with Marketing on acquisition and lifecycle programs, including landing pages, channel experiments, and attribution, and translate channel insights into product improvements.