Senior Product Manager, Growth

Midi Health•Palo Alto, CA

2d•$160,000 - $200,000•Hybrid

About The Position

Midi is seeking a Senior Product Manager, Growth to lead the product experiences through which new patients discover Midi, learn about its services, and choose it as their healthcare home. The role supports the mission of bringing quality care to more women and is responsible for a growth area with significant revenue potential. The Senior Product Manager will own experiences across registration, onboarding, and the first visit as Midi expands its offerings and patient reach. This person will set the roadmap, run experiments, and partner with Marketing, Design, Engineering, and Data to improve conversion, activation, and retention. This is a full-time W2 position. The preferred work arrangement is hybrid, with two days per week in the Palo Alto or San Francisco office. The base salary range is $160,000–$200,000, depending on experience; Midi also offers equity and benefits. Applicants must be authorized to work in the United States without current or future visa sponsorship.

Requirements

At least 5 years of product management experience, including at least 3 years building consumer-facing products and owning growth metric targets such as conversion, activation, and retention.
A track record of delivering measurable outcomes in complex business areas.
Experience with hypothesis-driven development, A/B testing, and funnel and cohort analysis; ability to work with data partners, analyze numbers independently, and use results to guide product strategy.
Strong understanding of UX best practices and how onboarding, sign-up, and checkout flows affect conversion and retention; ability to turn user-flow friction into clear hypotheses and testable solutions.
Experience partnering closely with Marketing on acquisition and lifecycle programs, including landing pages, channel experiments, and attribution, and translating channel insights into product improvements.
Strong understanding of how acquisition channels, onboarding, and lifecycle communication shape customer retention and lifetime value.
Action-oriented, ownership mindset and ability to simplify complex challenges into scalable solutions in a fast-paced environment.
Track record of leading cross-functional teams without direct authority across Marketing, Design, Engineering, and Data; ability to align stakeholders, balance competing priorities, and communicate clearly at all levels.
Must be authorized to work in the United States without current or future sponsorship needs.

Nice To Haves

Prior experience in healthcare or digital health, including understanding how to balance growth goals with patient privacy (HIPAA) and clinical and advertising compliance.
Hands-on experience with product analytics and experimentation tools such as Statsig, and lifecycle marketing platforms such as Iterable or Customer.io.

Responsibilities

Define and execute a growth roadmap across patient acquisition, onboarding, and activation, setting conversion targets and prioritizing initiatives likely to achieve them.
Design, launch, and analyze A/B tests across the funnel, from sign-up through onboarding and the first visit, and use results to guide product decisions.
Use UX best practices, patient research, funnel analysis, and cohort analysis to identify drop-off points and improve sign-up, onboarding, and reactivation journeys that support retention and lifetime value.
Lead growth product work across Marketing, Design, Engineering, and Data, aligning priorities, establishing shared goals, clarifying tradeoffs, and coordinating delivery.